Daringly different, refreshingly rebellious, and capturing the essence of contemporary fashion. These are the sentiments as we uncover the intricate layers of Acne Studios‘ Fall/Winter 2023 campaign. But what makes this campaign truly electrifying? It’s the fearless merging of brand identity with the influential aura of Kylie Jenner.
It’s a pivot from the expected, as Acne Studios enlists Kylie Jenner – model, businesswoman, and fashion powerhouse – as the muse for its Fall/Winter narrative. The campaign’s powerful imagery, expertly captured by lens maestro Carlijn Jacobs, is a visual symphony, underscoring the campaign’s core ethos: vulnerability wrapped in undeniable strength. The pristine minimalism of the white studio backdrop only accentuates the distressed denim aesthetic, embodying both the roughness and resilience of life’s journeys.
The vivid imagery, redolent of raw mechanics and wet terrains, juxtaposes the artistry of dirty denim with Jenner’s poised stature. As if a nod to life’s reflective moments, the digital doubling of Jenner showcases her in a contemplative dialogue with her own image, lending depth to this fashion storytelling.
Guided by the styling prowess of Rose Grandquist and Mackenzie Grandquist, the campaign ventures seamlessly between the liberating volume of baggy jeans and the sculpted allure of tighter fits. The wardrobe’s unapologetic mix of oversized jackets and revealing bandeau tops offers a nod to today’s rebellious spirit.
Yet, what ties this visual odyssey together is Jenner’s wet-hair look, the brainchild of Jesus Guerrero, complemented by the make-up artistry of Ariel Tejada and Masaé Ito, all materializing amidst the vibrant ethos of Los Angeles – a melting pot of sartorial adventures.
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