Kenzo unveils its second campaign for the Spring/Summer 2021 season by the brand’s artistic director Felipe Oliveira Baptista.
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For this campaign, Felipe Oliveira Baptista carried on the concept of distance photography – first developed for his Fall/Winter 2020 campaign with photographer Glen Luchford and stylist Jane How.
These are vintage photographs from Glen Luchford’s archives – recreated with the models, including Kyla Ramsey, Effie Steinberg, Fisher Smith – shot under a similar light than the vintage ones, this time wearing the Kenzo Spring/Summer 2021 collection, titled ‘’Bee a Tiger’’.
The images take viewers on a photographic trip around the world – from Los Angeles, to Havana, to New York City and Marrakesh – evoking the spirit of ‘’Going Places’’, during a time when physical travel seems to be a distant reality.
The choice of pictures and styling was selected in order to express Felipe Oliveira Baptista’s vision for Kenzo: A youthful nomadic spirit, freedom, diversity, optimism, and a certain idea of Kenzo timeless style.
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