Calvin Klein has unveiled global superstar Jungkook of BTS as the face of Calvin Klein Jeans’ new Spring 2024 campaign.
Shot by renowned photographer Mert Alas, the campaign elevates Jungkook’s status as a global pop icon. We see him exude natural confidence as he takes over the iconic Grand Central Station, all while dressed in the latest Calvin Klein Jeans styles.
This vibrant collection breathes new energy into wardrobe essentials while staying true to the brand’s signature minimalist aesthetic. Immerse yourself in nostalgic vibes with the 90s Straight Fit Jeans, a modern take on the classic denim silhouette. Elevate your casualwear with the Oversized Monogram t-shirt, featuring a subtle twist on the iconic Calvin Klein logo.
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From reimagined denim to elevated casuals, the Calvin Klein Jeans Spring 2024 collection brings unique style to timeless pieces, bringing the brand’s authenticity to a new generation.
The campaign and collection debut today, February 16th, on calvinklein.com. Content featuring Jungkook will be released throughout the week on @calvinklein‘s social media platforms, and images will also be featured in prominent outdoor locations around the world.
Read more: BTS’ Jungkook covers Vogue Korea October 2023 by Park Jongha
