Jil Sander presented its Spring/Summer 2021 campaign. The visuals are lensed by Shaniqwa Jarvis, Bibi Cornejo Borthwick, Drew Jarrett and Nigel Shafran, adding to the label’s ongoing project featuring a diverse lineup of photographers.
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Lucie and Luke Meier invite photographers with whom they have previously collaborated with or feel connected to, to interpret the sentiments and values they are infusing into Jil Sander. Embarking with them on a journey led by intimacy, where distances are filled by trust. The project was inaugurated last Fall/Winter by Anders Edström, Olivier Kervern, Chris Rhodes, Lina Scheynius, and Mario Sorrenti.
Shot in various cities and settings, the images touch on Jil Sander’s theme centered around the concept of intimacy.
Lucie and Luke Meier explain their thought process behind the campaign in a press release: ‘’What we like about this campaign-project is working collectively; with the authors, the protagonists of the pictures, and our team. Improvising around a given theme, as ‘touch’, ‘intimacy’, ‘friendship’, playing with individuals you feel akin to, you trust and understand. We are extremely happy that Shaniqwa, Nigel, Drew, and Bibi, together with Alek Wek, Vivien Solari, Saskia de Brauw, Lily McMenamy, Ottawa Kwami, Yuri Pleskun, and Leo Bhanji accepted our invitation and once again handed over to us the authorship of a work which is essentially choral’’.
Jil Sander’s signature minimalist aesthetic is captured throughout the collection of images. Standout garments and accessories are pictured on the models, ranging from bold rings and bracelets to double-breasted coats cinched at the waist.
This ongoing collaborative project for Jil Sander will also be published into a book.
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