The Four Seasons Ocean Club Bahamas has partnered with renowned French fashion brand Jacquemus to create an exclusive summer experience for fashion enthusiasts. This collaboration marks Jacquemus’ first foray into the North American market with a stunning 760-square-foot (232m2) pop-up store showcasing their latest Spring/Summer 2024 collection. The boutique will feature a curated selection of women’s and men’s ready-to-wear, accessories, footwear, swimwear and eyewear, as well as a custom Four Seasons black and white striped towel, available exclusively at The Ocean Club and online at shopfourseasons.com.
According to Marc Speichert, Chief Commercial Officer of Four Seasons, the brand carefully selects collaborators who share its ethos and values, such as elevated brand identity, authenticity, and a sense of fun and wit. Known for its playful and chic designs, Jacquemus aligns perfectly with Four Seasons’ commitment to providing guests with unique and memorable experiences.
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The Four Seasons Ocean Club Bahamas was chosen as the ideal location for this collaboration due to its rich heritage and beach-centric setting. The resort strives to offer guests more than just a simple activation or pool takeover; they strive to create an immersive experience that allows guests to take a piece of their stay home with them. The exclusive Jacquemus x Four Seasons towel, retailing at $325 USD, is a perfect example of this as it will be used at the property through July.
Collaborations like this one with Jacquemus play a critical role in strengthening the Four Seasons brand by attracting new guests and retaining loyal customers. The hotel group places great emphasis on recognizing guests before, during and after their stay to ensure they feel valued and appreciated. Partnerships with high-end fashion brands such as Jacquemus provide an opportunity to feed the pipeline of new guests and introduce them to the exceptional level of service and luxury for which Four Seasons is known.
The Jacquemus x Four Seasons pop-up store will remain open through the end of July, giving guests ample time to immerse themselves in the world of Jacquemus and experience the ultimate summer fashion collaboration.
Read more: Jacquemus opens its Middle East first store in Dubai
