HUGO has launched an exclusive capsule collection inspired by Disney Tim Burton’s “The Nightmare Before Christmas.” The limited-edition line celebrates the iconic film’s whimsical characters and distinctive aesthetic, just in time for Halloween and the holiday season.
The collection features Jack Skellington, the beloved protagonist, adorning casual jersey and wool pieces. Fans can expect to see the Pumpkin King’s face on a range of comfortable sweatshirts, t-shirts and pajamas. HUGO has also included accessories such as socks, sneakers, a beanie and a scarf to complete the look.
The color palette is dominated by black, with bold accents of red, purple and white – reflecting the visual style of the film. Various prints and patterns inspired by the film’s universally recognizable iconography appear throughout the collection.
HUGO’s decision to collaborate with Disney on “The Nightmare Before Christmas” aligns perfectly with the brand’s mantra: “HUGO Your Way.” The movie’s message of self-discovery and staying true to yourself resonates deeply with HUGO’s philosophy.
To promote the capsule, HUGO has unveiled a surreal campaign that bridges the gap between its world and that of ”The Nightmare Before Christmas.” The visuals, which will be shared across HUGO’s social media platforms and website, seamlessly blend the brand’s signature attitude with Tim Burton’s distinctive graphic style.
Fashion enthusiasts and movie lovers alike can find the HUGO x Disney Tim Burton’s “The Nightmare Before Christmas” capsule collection in stores and at hugo.com.
