Hermès has unveiled its Spring/Summer 2025 campaign entitled “The Endless Line“.
The French fashion powerhouse continues its tradition of elegant storytelling through visual imagery that feels both contemporary and timeless. The campaign features models Ella Mccutcheon, Erick Saningo, He Cong and Mathieu Simoneau captured by photographer Nathaniel Goldberg against a vast, open sky. Creative director Fabien Mouillard conceived a series that transforms simple linear elements into sophisticated visual poetry.
Stylist Rae Boxer has curated looks that highlight the collection’s fluid tailoring and statement accessories. Hermès‘ signature silk scarves billow dramatically in the breeze, while structured jackets and signature metal jewelry showcase the brand’s renowned attention to detail.
Models interact with oversized abstract structures and walk on narrow platforms, creating striking silhouettes that reinforce the campaign’s theme of movement and continuity.
Beauty is the work of hairstylist Kalle Eklund and make-up artist Dick Page, with art direction by Klervia Gabaud.
