Gucci’s recent Fall/Winter 2023 campaign offers a tantalizing sneak peek into a transformative phase for the iconic brand. With a nod to its rich past and an eye towards the future, the house has rolled out a collection that stands as a testament to its legacy and an indicator of fresh directions.
Tom Ford’s tenure from 1994 to 2004 echoes in the fabric of this season’s campaign. It’s as if one can feel the textures and tones of a time when Ford steered the ship – all the while, David Sims’ lenses capture it masterfully against the signature Gucci green. The Milanese headquarters, the heart and soul of Gucci, witnesses Vittoria Ceretti, Aboubakar Konte, and Brando Erba lending their aura, becoming the faces of this monumental transition.
Stylist Alastair McKimm crafts a visual narrative that harmonizes Gucci‘s time-honored silhouettes with contemporary flair. A glimpse at the tailored blazers, and one is teleported to the lanes of Italy, awash with artisans perfecting every stitch, every seam.
The women’s collection, featuring the charismatic Gucci double G belts, relaxed denim, and pencil skirts, paints a portrait of grace. However, the spotlight firmly rests on the revamped Gucci Horsebit Chain bag. A contemporary take on the iconic design from Tom Ford’s Fall/Winter 2003 collection, the bag boasts the standout Horsebit detail, initially envisioned by Aldo Gucci in 1953 as an accent for loafers. This renewed design carries the hallmark in a rejuvenated and modern setting. With twin shoulder straps, it offers varied styling choices, coming in glistening silver, intricate leather, and plush yellow fuzz variations.
Standing in sharp relief, Konte and Erba showcase the cornerstone pieces of Gucci’s Fall/Winter 2023 menswear, from expansive suits and snug woolen attire to casual denim wear. Parallelly, the broad, folded trousers add a touch of the ’70s audacious flair, breaking away from the sleek, understated looks prevalent in recent male fashion.
Blending influences from its rich history, the Gucci Fall/Winter 2023 campaign skillfully balances a nod to tradition with a thrust towards contemporary innovation.
Hair: Paul Hanlon
Make-up: Thomas de Kluyver
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