Ferrari, the name synonymous with vibrant red and high-octane performance, has taken its signature style to the world of fashion under the creative direction of Rocco Iannone. The Ferrari Fall/Winter 2024 collection showcased Iannone’s ongoing experimentation as he bridges the gap between automotive and sartorial excellence.
The show opened with a confident statement – a series of looks in “rosso corsa” (racing red) crafted from structured knitwear and glossy, resin-treated denim. This bold play of light and shadow continued throughout the collection, as Iannone juxtaposed fluid silks with matte fabrics and explored unique materials like hand-painted leather and iridescent velvets.
Iannone’s tailoring prowess shone through in the sharp blazers with defined waists and sculpted sleeves. He even reimagined the driving shoe, transforming it into a ballerina flat for both men and women, adding a touch of whimsy to the collection.
Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.
While some pieces, like the pouf skirt and pantsuit combo, felt slightly stiff, the overall direction demonstrated Iannone’s commitment to pushing boundaries. He seamlessly integrated the brand’s heritage into modern silhouettes, evident in the use of red silk lining in the unexpected but chic section of full-shouldered business suits.
Iannone’s vision for Ferrari fashion is attracting a distinct clientele, one that craves bold statements and innovative materials. As he aptly stated, “make it and they will come,” and with this collection, he has certainly delivered a compelling proposition for the fashion-forward individual seeking a touch of the Ferrari spirit.
Read more: Fendi Fall/Winter 2024 – Milan Fashion Week
©Photo: Ferrari
