By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
  • Fashion News
  • Magazines
  • Collections
  • Footwear
Fashionotography - Logo Main
  • Fashion News
    Fashion NewsShow More
    Glenn Martens departs Y/Project after 11-year tenure
    Glenn Martens announces haute couture debut for Maison Margiela in July
    3 days ago
    Fendi Spring/Summer 2026 will debut with another coed show
    Fendi Spring/Summer 2026 will debut with another coed show
    1 week ago
    Nicole Kidman becomes Balenciaga brand ambassador
    Nicole Kidman receives 2025 Kering Women in Motion Prize at Cannes
    1 week ago
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger's brand ambassador
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger’s brand ambassador
    1 week ago
    Cannes 2025's strict new dress code ends naked dressing trend
    Cannes 2025’s strict new dress code ends naked dressing trend
    1 week ago
  • Footwear
    FootwearShow More
    NN.07 reimagines the Sebago Docksides Portland with a cream-white crocodile embossed leather edition
    NN.07 reimagines the Sebago Docksides Portland with a cream-white crocodile embossed leather edition
    1 week ago
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    adidas Originals and 100 Thieves present the Spring/Summer 2025 collection
    1 week ago
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    Loewe x On introduces Fall/Winter 2025 capsule with upgraded Cloudventure 2.0 sneaker
    2 weeks ago
    Nike Air Max 95 OG "Bright Mandarin" revives 90s nostalgia with a fresh twist
    Nike Air Max 95 OG “Bright Mandarin” revives 90s nostalgia with a fresh twist
    2 weeks ago
    The Puma Suede is back with a luxury upgrade from Charles F. Stead
    The Puma Suede is back with a luxury upgrade from Charles F. Stead
    3 weeks ago
  • Magazines
    • Cover Stories
    • Editorial
  • Campaign
    CampaignShow More
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger's brand ambassador
    Wonyoung of IVE is the face of the Tommy Jeans Summer 2025 campaign as Tommy Hilfiger’s brand ambassador
    1 week ago
    Chloë Sevigny shines (again) in the Jimmy Choo Summer 2025 campaign
    Chloë Sevigny shines (again) in the Jimmy Choo Summer 2025 campaign
    1 week ago
    Ferragamo Pre-Fall 2025 campaign is a love letter to Hollywood
    Ferragamo Pre-Fall 2025 campaign is a love letter to Hollywood
    2 weeks ago
    Lando Norris takes TUMI 19 Degree Lite to Lake Como in "Uncompromisingly Light" campaign
    Lando Norris takes TUMI 19 Degree Lite to Lake Como in “Uncompromisingly Light” campaign
    3 weeks ago
    Daisy Edgar-Jones shines in the dreamy Gucci Lido campaign for Summer 2025
    Daisy Edgar-Jones shines in the dreamy Gucci Lido campaign for Summer 2025
    3 weeks ago
  • Beauty
    BeautyShow More
    Dior Beauty South Coast Plaza flagship brings Parisian elegance to Southern California
    Dior Beauty South Coast Plaza flagship brings Parisian elegance to Southern California
    3 weeks ago
    Selena Gomez to host Rare Beauty Mental Health Summit 2025 in Los Angeles
    Selena Gomez to host Rare Beauty Mental Health Summit 2025 in Los Angeles
    3 weeks ago
    Chanel Chance Eau Splendide creates sensory paradise at The Grove in Los Angeles
    Chanel Chance Eau Splendide creates sensory paradise at The Grove in Los Angeles
    4 weeks ago
    Drake just dropped Summer Mink eau de parfum
    Drake just dropped Summer Mink eau de parfum
    3 weeks ago
    Bob Marley's legacy lives on through luxury Marley Fragrances collection
    Bob Marley’s legacy lives on through luxury Marley Fragrances collection
    1 month ago
  • Runway
    • Women
    • Haute Couture
    • Men
  • Watches
    WatchesShow More
    Swatch SCUBAQUA brings transparent innovation to summer dive watch collections
    Swatch SCUBAQUA brings transparent innovation to summer dive watch collections
    1 week ago
    G-SHOCK GA-V01 redefines toughness with revolutionary design
    G-SHOCK GA-V01 redefines toughness with revolutionary design
    2 weeks ago
    Is the TUDOR Black Bay 58 the Ultimate Vintage-Modern Hybrid Watch?
    Is the Tudor Black Bay 58 the ultimate vintage-modern hybrid watch?
    2 weeks ago
    The Breguet Classique Souscription 2025 honors a revolutionary watchmaking heritage on your wrist
    The Breguet Classique Souscription 2025 honors a revolutionary watchmaking heritage on your wrist
    3 weeks ago
    Louis Vuitton High Watchmaking 2025 unveils three bold creations
    Louis Vuitton High Watchmaking 2025 unveils three bold creations
    3 weeks ago
  • Lifestyle
    LifestyleShow More
    Starbucks and FARM Rio bring summer vibes with a colorful drinkware collection
    Starbucks and FARM Rio bring summer vibes with a colorful drinkware collection
    1 week ago
    James Perse Indie Beach brings California cool to the French Riviera
    James Perse Indie Beach brings California cool to the French Riviera
    2 weeks ago
    Bubble Tea meets high fashion in Heytea x Alexander Wang collaboration
    Bubble tea meets high fashion in Heytea x Alexander Wang collaboration
    2 weeks ago
    The hottest way to enhance your Louis Vuitton? Try Mon Monogram
    The hottest way to enhance your Louis Vuitton? Try Mon Monogram
    3 weeks ago
    This Johnnie Walker Vault x Olivier Rousteing Couture Expression bottle costs $20,000
    This Johnnie Walker Vault x Olivier Rousteing Couture Expression bottle costs $20,000
    3 weeks ago
Reading: Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist
fashionotographyfashionotography
Font ResizerAa
  • Fashion News
  • Magazines
  • Collections
  • Footwear
Search
  • Fashion News
  • Footwear
  • Collections
  • Magazines
  • Campaign
  • Beauty
  • Timepieces
  • Lifestyle
Have an existing account? Sign In
Follow US
© 2024 Fashionotography. All Rights Reserved.

Home » Burberry » Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist

Campaign

Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist

Last updated: 01/12/24
Julien Roversi
1 year ago
4 Min Read
Share
Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist

Burberry’s Lunar New Year 2024 campaign has turned up the heat with a fashion explosion of crimson and gold. This year, the iconic British brand welcomes the Year of the Dragon with a campaign as dynamic as the mythical creature itself, fusing tradition and trend in a way that’s both sophisticated and eye-catching.

Enter the vibrant streets of Chengdu, China, where Burberry’s campaign unfolds. Captured by renowned photographer Ryan McGinley, the bustling energy of the city becomes the perfect backdrop for a stylish cast led by brand ambassadors Tang Wei and Chen Kun, alongside rising stars He Cong, Wang Xiangguo and Alex Schlab. Each ensemble is a meticulously curated fusion of East and West, showcasing pieces from the brand’s Chinese New Year capsule collection.

- Advertisement -
Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist

Burberry‘s signature houndstooth check gets a fiery makeover, infused with vibrant reds and delicate rose prints. This unexpected pairing is a masterclass in balance, with the bold checks adding a touch of edgy Britishness, while the roses add a sense of delicate Asian charm. The colour red, a symbol of good luck and prosperity in Chinese culture, is at the heart of the collection, giving it an undeniably festive feel.

Meet the Knight bag, Burberry’s new must-have accessory for the fashion-forward Dragon. Available in a stunning red with gold hardware, this softly structured beauty is as practical as it is stylish. The bridled horse clip, featuring the brand’s updated Equestrian Knight design, adds a touch of playful elegance, while the bag’s versatility allows it to transition seamlessly from shoulder bag to tote, adapting to any adventure.

- Advertisement -
Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist

Burberry’s Lunar New Year campaign is a feast for the senses that extends far beyond the stunning clothing. Sleek new eyewear styles add a touch of contemporary cool, while gold-plated spear stud earrings and a luxurious blanket scarf emblazoned with the equestrian knight logo offer further opportunities to embrace the festive spirit of the season.

Read more: SANDRO unleashes the Lunar New Year with a fierce dragon capsule

- Advertisement -

Internationally acclaimed actress Tang Wei brings her captivating presence to the campaign, exuding effortless grace with every move. A Burberry global ambassador since last November, Wei has captivated audiences worldwide with her performances in films such as ”Late Autumn” and Park Chan-wook’s recent thriller ”Decision to Leave”. Her inclusion in the campaign adds a touch of Hollywood glamour to the celebrations.

Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist

Burberry’s Lunar New Year campaign is also a strategic move in the ever-evolving Chinese luxury market. While the brand experienced strong initial growth in the first half of 2023, a dip in sales in the second quarter highlighted the importance of catering to the changing preferences of Chinese consumers. This campaign, with its focus on cultural relevance and contemporary trends, is a clear attempt to rekindle the dragon’s fire in the mainland market.

But Burberry‘s vision goes beyond mainland China. Recognising the growing influence of wealthy Chinese travellers, the brand is also focusing on capturing their hearts (and wallets) in luxury hotspots such as Japan, Hong Kong and Macau. By celebrating the Lunar New Year in a way that resonates both in China and abroad, Burberry is effectively tapping into a global dragon that knows no borders.

Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.

Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist
Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist
Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist
Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist
Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist
Burberry celebrates a Lunar New Year 2024 with a fiery fashion twist

©Photo: Burberry / Ryan Mcginley

- Advertisement -
TAGGED:BurberryCampaignLunar New YearLuxury
Share This Article
Facebook Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Previous Article Marilou Hanriot covers Numéro December 2023-January 2024 by Ben Hassett Marilou Hanriot in Bvlgari on Numéro December 2023/January 2024 cover by Ben Hassett
Next Article “Les Gastons Vuitton”, Louis Vuitton's bold new jewelry line for the modern man “Les Gastons Vuitton”, Louis Vuitton’s bold new jewelry line for the modern man
TOP FIVE
Julia Garner in Gucci on Elle Italia May 15th, 2025 by Adriano Russo
Julia Garner in Gucci on Elle Italia May 15th, 2025 by Adriano Russo
Cover Stories Magazines
Sean Levy by Jette Stolte for Elle Italia May 15th, 2025
Sean Levy by Jette Stolte for Elle Italia May 15th, 2025
Editorial Magazines
Virginie Efira in Saint Laurent on Elle France May 15th, 2025 by The Bardos
Virginie Efira in Saint Laurent on Elle France May 15th, 2025 by The Bardos
Cover Stories Magazines
Eva Komuves and Lulu Wood by Kapfhammer for Numéro April/May 2025
Eva Komuves and Lulu Wood by Kapfhammer for Numéro April/May 2025
Editorial Magazines
Mia Threapleton covers The Sunday Times Style May 18th, 2025 by Olivia Frølich
Mia Threapleton covers The Sunday Times Style May 18th, 2025 by Olivia Frølich
Cover Stories Magazines
- Advertisement -

Fashionotography

  • About Us
  • Contact Us!

Legal

  • GDPR

Follow Us

Pinterest X-twitter Youtube Instagram

Our Networks

  • Essential Homme
  • Mieux vivre au quotidien
  • Hopanorama
© 2024 Fashionotography. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?