For nearly a century, Brioni has been synonymous with impeccable menswear, its Roman tailoring a byword for masculine elegance. But under the Creative direction of Norbert Stumpfl, the storied house is quietly crafting a new narrative for itself, one that embraces the feminine with the same dedication to craftsmanship and luxury that has defined its menswear legacy. This Spring/Summer 2025 season marks a pivotal moment in that evolution, as Brioni presented its latest womenswear collection not on static mannequins, but on live models, allowing the garments to fully embody their intended grace and movement.
The collection itself is a study in refined luxury, eschewing overt trends in favor of timeless silhouettes infused with a contemporary spirit. Sumptuous fabrics such as silk and cashmere take center stage, their inherent opulence enhanced by Brioni’s signature tailoring. Floor-length silk shirts with meticulously stitched pockets exude effortless sophistication, while slim-cut trousers and impeccably tailored double-breasted blazers in founder Gaetano Savini’s beloved orange-red hue speak to the brand’s commitment to its heritage.
Eveningwear continues the theme of understated elegance with sleek, figure-hugging dresses and impeccably tailored suits in ivory silk and cashmere. A classic denim jacket, reimagined in black silk seersucker with a windowpane check, exemplifies Brioni’s ability to infuse even casual pieces with a sense of refined luxury.
The decision to present the collection on live models in the brand’s new showroom, a distinguished Liberty-style space on Via Senato, speaks volumes about Brioni’s commitment to its womenswear venture. The brand understands that garments of this caliber deserve to be experienced in motion, their fluidity and drape best appreciated when brought to life by the human form.
Following the presentation, the showroom will open its doors to VIP clients, giving them the opportunity to not only view the collection up close, but also place custom orders. In a world of fast fashion and fleeting trends, Brioni remains dedicated to the art of slow, considered luxury, inviting its customers to participate in the creation of garments that are as individual as they are.
©Photo: Brioni
