Louis Vuitton reveals new perspectives through its Spring/Summer 2025 campaign, where the contemporary meets the classic under the masterful lens of photographer Steven Meisel and styled by Marie-Amélie Sauvé. House ambassadors Blackpink’s Lisa and Saoirse Ronan take center stage, marking their first campaign appearance for the prestigious brand.
According to Louis Vuitton, Lisa and Ronan embody the notion of “soft power” that inspired Ghesquière’s Spring/Summer 2025 collection.
Nicolas Ghesquière’s creative vision is materialized through a collaboration with French artist Laurent Grasso, whose surreal landscapes serve as the campaign’s backdrop. These works, part of his “Studies into the Past” series, present pristine Renaissance-style landscapes with an unexpected twist – landscapes that seem to sink into shadowy depths through clever geometric manipulation.
The garments themselves reflect Ghesquière’s signature approach – historical elements reimagined through modern sensibilities. Set against Grasso’s thought-provoking backdrops, both ambassadors embody contemporary elegance in statement pieces from the collection.
