American model and entrepreneur Ashley Graham has been named the new brand ambassador for Michele Watches. The collaboration begins with the launch of the “Legacy Redefined” campaign, which celebrates the multifaceted nature of women and their unique legacies.
Graham’s familiarity with Michele Watches stems from her manager, who has been wearing the brand’s pieces for a long time. The model expressed her appreciation for the versatility of Michele Watches’ collections, which fit seamlessly into her personal style.
“I wear a watch as a piece – it’s more of a fashion statement,” Graham revealed. “Am I checking the time? Sometimes. I am such a phone girly, right? In this day and age, we’re always on our phone checking whatever, so we always know what time it is, but I really enjoy having it on as an accessory.”
“When they approached me about the ‘Legacy Redefined’ campaign, it just felt like an instant ‘yes’ because the campaign is celebrating women and all their multifaceted legacies. Now’s the time to continue to inspire women and continue to lift each other’s voices up – this campaign really does that,” said Graham.
Photographed by Coliena Rentmeester and styled by creative Emily Evans, the “Legacy Redefined” campaign aims to empower women to embrace their dual roles and celebrate the different stages of their lives.
The campaign features Graham elegantly wearing several Michele Watches styles, including the Deco stainless steel and diamond watch, the Deco two-tone 18K gold and diamond watch, and the Meggie two-tone 18K gold and diamond dial watch.
“They’re for any type of woman,” Graham emphasized about her partnership with Michele Watches. “Like, you name her, Michele Watches is there for her. In my opinion, any campaign that aims to inspire and empower women with their boldness and femininity is a campaign that I want to be behind.”
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