Ariana Grande, the multi-talented American pop icon, has been named Swarovski‘s newest brand ambassador. The singer and actress, known for her incredible vocal range and unique style, will make her debut in the role with Swarovski’s upcoming holiday campaign, which will be unveiled at the end of October.
Giovanna Engelbert, Swarovski’s Global Creative director, expressed her excitement about the partnership, saying, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as brand ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.“
Grande’s foray into the world of beauty and fashion is nothing new. In 2021, she launched her cosmetics brand, R.E.M. Beauty, following the success of her fragrance venture, which began in 2015. Last year, she expanded her fragrance line with the release of Cloud Pink, the latest addition to her Cloud family of fragrances, as part of her ongoing partnership with Luxe Brands.
Expressing her excitement about the collaboration, Grande said, “It was an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
Swarovski has a long history of partnering with influential figures in the fashion industry, with previous brand ambassadors including top models Bella Hadid and Karlie Kloss. Grande’s appointment marks a new chapter for the brand as it continues to evolve and appeal to a diverse audience.
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