“It’s about taking all the codes of Azzedine and explaining them to the young generation that doesn’t really know them“, it’s with these words that Pieter Mulier defined his third collection for the house of Alaïa, presented in the unfinished space that will be the new Alaïa store in the Faubourg Saint-Honoré – 15 rue Faubourg Saint-Honoré, Alaïa’s future flagship and offices, used to be home of Cartier, Lanvin or even Hermès.
A new chapter in the history of the house that the Belgian designer inaugurated with a collection exploring the contradictions and tension between control and liberation in Alaïa‘s vocabulary.
©Alaïa
