Fashion and sports intersect once again with the recent unveiling of Juventus’ away kit for the 2023/24 season. adidas, the iconic sportswear brand, has thoughtfully designed this masterpiece, evoking the magnificent vistas of Monte Rosa that stand sentinel over the city of Turin. This fresh take on the team’s ensemble pays homage to the Italian Alps, the white and pink of Juventus, and the brand’s commitment to sustainability.
For the 2023/24 season, adidas has ventured beyond the realm of traditional sportswear design, taking inspiration from the majestic Monte Rosa. Dressed predominantly in white, a departure from previous designs, the away kit exudes an alluring aesthetic. The captivating contrast of grey hoops and the Juventus‘s iconic pink against the white base echoes the craggy textures of Monte Rosa’s snow-capped peaks, visible from the heart of Turin.
The jersey’s intricate detailing is more than just a fashionable gimmick; it’s a tribute to the nature that surrounds Turin and the storied history of Juventus. The integration of the landscape into the shirt design signifies a deep-rooted connection with the locale, capturing the essence of the team and the city they represent.
True to adidas’ commitment to the athletes’ comfort and performance, the on-field jersey integrates the innovative HEAT.RDY technology. This advanced feature is optimized to maintain a comfortable body temperature during high-intensity games, making it a perfect fit for players competing at the highest level. Meanwhile, the fan version of the kit is equipped with AEROREADY technology, designed to keep the wearer dry with its sweat-absorbing capability.
What makes this jersey even more special is adidas’ clear commitment to environmental sustainability. This brand-new Juventus away kit is crafted from 100% recycled materials, representing adidas‘s practical approach in the quest to end plastic waste. This step is not only a giant leap for the brand but also serves as an example for the entire sportswear industry to follow.
Fans will get a first look at this stunning kit in action during Juventus’ upcoming pre-season friendlies. For those eager to get their hands on this jersey, it’s now available for purchase via Juventus stores, selected adidas retail outlets, and online at the adidas Juventus kits website.
Read more: adidas x Juventus unveil 2023/24 home kit
©Photo: adidas
