Grigor Dimitrov has signed a multi-year footwear partnership with adidas. The highest-ranked Bulgarian player of all time, known for his elegant style of play, now joins an impressive list of global athletes representing the iconic three-stripe brand.
The partnership combines Dimitrov’s exceptional talent with adidas’ cutting-edge tennis footwear technology. He joins fellow tennis stars Alexander Zverev, Stefanos Tsitsipas, Jessica Pegula and Elina Svitolina, as well as sports legends such as Lionel Messi, Aitana Bonmatí, Noah Lyles, Antoine Dupont, Ruby Tui, Sümeyye Boyacı and Jude Bellingham.

“I am excited to be a part of the adidas family and join such an impressive line-up of athletes. In every meeting with the team, I could feel the passion for tennis and for the ambition to create the best for the sport, and for those that play it. It gives confidence like no other to have a team like adidas on your side – giving the ultimate sideline support. I am looking forward to all the great things we will achieve together in the coming years,” said Dimitrov.
Kerryn Foster, GM Specialist Sports at adidas, echoed the company’s excitement: “Grigor is world-class and the way that he plays, with freedom and commitment, is such an inspiration. We believe that together we can unlock the possibilities for the next generation that come from uniting Grigor’s resilience under pressure and inspiring play, with the very best speed footwear and player support available by the adidas team. We’re excited to be there for every point he makes over the next few years.”
As part of the collaboration, Dimitrov will wear the new Adizero Ubersonic 5 throughout the 2025 season. This innovative shoe is specifically designed for reactive speed, helping players maintain agility and speed from the baseline to the net.

