Longchamp, a Parisian leather goods company, is preparing to enter the fragrance market through a significant licensing agreement with Interparfums SA. This partnership marks a new chapter for the celebrated brand, known for its iconic handbags and accessories. The exclusive, worldwide agreement is effective immediately and will run through December 31, 2036, signaling a long-term commitment from both companies. Fragrance enthusiasts can look forward to the first release from this collaboration in 2027.
Interparfums will oversee the creation, development, production, and distribution of all new Longchamp perfume lines under the terms of the deal. These fragrances will be available globally through Longchamp’s retail locations and a select network of department stores, perfumeries, and duty-free shops.
This move is a logical progression for Longchamp, a brand that has steadily expanded its lifestyle offerings. Jean Cassegrain, Longchamp’s chairman and CEO, expressed his positive outlook on the venture. “We will work together with enthusiasm to create a new expression of our brand values: authenticity, energy, and creative curiosity,” he stated. This sentiment reflects a desire to translate the essence of Longchamp into a new sensory medium.
Philippe Benacin, Chairman and CEO of Interparfums SA, shared this enthusiasm, recognizing the powerful foundation that Longchamp provides. “The maison’s name recognition, the imaginative codes that define its leather goods and, more recently, its fashion creations are valuable assets for successfully developing fragrance lines,” Benacin commented. He added, “We are very optimistic about the future of this exciting opportunity.”
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Longchamp’s journey began in Paris in 1948 when it was founded by the current CEO’s grandfather, Jean Cassegrain. Initially, the company produced leather-wrapped pipes before expanding its expertise into small leather goods and luggage. In the 1970s, the brand shifted its focus toward women’s accessories, introducing its first handbag in 1971. This evolution eventually led to the creation of the world-renowned Le Pliage bag. Longchamp further solidified its position in the fashion industry by presenting its first runway show at New York Fashion Week in 2018. Today, Longchamp operates more than 400 stores across 80 countries, which is a testament to its global appeal.
Interparfums brings a wealth of experience to this partnership. It is a major force in the prestige fragrance market and manages fragrance licenses for an impressive roster of luxury brands, including Montblanc, Jimmy Choo, Moncler, and Boucheron. Interparfums also holds the fragrance licenses for Lacoste and Roberto Cavalli. This extensive portfolio demonstrates Interparfums’ deep understanding of how to build and sustain successful fragrance lines for established fashion houses.
This partnership positions Longchamp to explore a new dimension of its identity. For decades, the brand has been associated with the tangible feel of its leather and the practical elegance of its designs. The upcoming fragrances offer a chance to capture the brand’s Parisian spirit—its energy and creative curiosity—in an entirely new form. Although details about the first fragrance are being kept secret until its 2027 release, the collaboration promises to thoughtfully expand the Longchamp universe for clients who appreciate style and substance. Partnering with an experienced expert like Interparfums suggests a careful and considered approach to this new venture into the world of fragrance.