Puma and KidSuper unveil their latest collaboration. This new partnership brings a fresh perspective to sportswear, offering a range of footwear, apparel and accessories that seamlessly blend form and function.
Inspired by Puma’s rich athletic heritage, the collection reinterprets classic sportswear silhouettes with a modern twist. Pastel hues and custom patterns breathe new life into familiar styles, creating a unique aesthetic that appeals to both fashion and athletic enthusiasts.
Standout pieces include the Cellerator Track Pants and Jacket, which feature a stylized interpretation of Puma’s iconic leaping cat logo. The collection also includes outerwear options such as the Reversible Vest and MMQ Jacket, which feature intricate mosaic patterns that add a touch of artistic flair to everyday wear.
For those looking for statement pieces, the KidSuper Academy graphics on the Graphic Tee and Crewneck provide a bold visual impact. Accessories like the Trapper Hat and Gloves complete the look, adding character and personality to any outfit.
Footwear enthusiasts will appreciate the collaborative take on Puma’s Easy Rider and Palermo styles. These shoes feature a deconstructed aesthetic, combining mesh and suede materials with wavy lines and harmonious colorways.
To celebrate this exciting new collaboration, Puma and KidSuper founder Colm Dillane hosted a live comedy event at Harlem’s legendary Apollo Theater. The show coincided with the release of the second episode of SCRAM!, an animated series featuring Puma ambassadors and sports icons.
The campaign for the collection is inspired by the coming-of-age themes of SCRAM! and showcases New York City’s diverse communities coming together to highlight the Puma x KidSuper line.
Fashion enthusiasts can look forward to the collection’s release on September 21st, available at Puma’s official website, flagship stores and select retailers.
Read more: Puma and Danielle Guizio unveil a limited-edition Speedcat Mesh
©Photo: Puma
