Puma and Butter Goods have teamed up to release a race-inspired fashion collection. This collaboration marks a significant milestone, celebrating Puma’s 75th anniversary and Butter Goods’ 15th anniversary with a dynamic collection. Inspired by the adrenaline-fueled world of ’90s dirt bike and BMX racing, the range pays homage to the iconic gear of the era with flame-emblazoned footwear and checkered apparel that stand out on the fashion track.
The centerpiece of the collection is a rally-inspired long-sleeved jersey. It’s a tribute to professional racing culture, adorned with playful team logos such as “Puma Pro Racing” and “Butter Equipment.” The design is a blend of nostalgia and contemporary fashion, making it a must-have for both streetwear and racing enthusiasts. Accompanying the jersey are shorts that cross the finish line in style, incorporating a checkered theme alongside the Puma and Butter Goods branding. A touch of historical reverence is added with a numerical insignia that highlights the founding years of both brands – 1948 for Puma and 2008 for Butter Goods.
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Continuing the theme, the Puma suede sneaker gets a fiery makeover. In a tonal black colorway with white contrast stitching, the sneaker features flames artistically licking the upper. This design element is more than just decorative; it’s a statement as the flames take over the PumaFormstrip in a bold patch and a special co-branded tag on the tongue adds an exclusive touch.
This limited edition Puma x Butter Goods collaboration will be available at buttergoods.com, puma.com, Puma flagship stores and select retailers starting December 16th, 2023.
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