Lacoste has strategically strengthened its market presence in China by appointing multi-talented Chinese actor Wang Yibo as its global ambassador. Known for his initial fame as a member of the K-pop group Uniq, Wang has risen to become one of China’s most influential male celebrities with an impressive following of over 40 million on Weibo.
Wang Yibo’s fashion sense fits seamlessly with Lacoste’s ethos of boldness and innovation. “Besides his acute taste for fashion, he is always daring to step out of his comfort zone, which coincides with the brand’s spirit of celebrating boldness,” Lacoste said of the partnership.
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The impact of the collaboration was immediate, with the hashtag “Wang Yibo named Lacoste global ambassador” garnering over 600 million views on Weibo, demonstrating Wang’s massive influence and appeal. His debut as the face of Lacoste took place during the brand’s Fall/Winter 2024 runway show in Paris, where he wore a pair of striking black and white chunky sneakers that underscored his fashion-forward approach. These sneakers, emblematic of his trend-setting ability, quickly sold out on Lacoste’s Tmall store, further proving his star power.
Wang is joined by tennis stars Novak Djokovic, Venus Williams, Daniil Medvedev, Grigor Dimitrov and Arthur Fils, as well as K-pop star Somi Jeon, actor KJ Apa, fencer Ysaora Thibus, polo star Ashleigh Johnson, rifle shooting champion Ruth Mwandumba and gymnast Marcel Nguyen.
Wang has also served as a brand ambassador for Chanel, Shu Uemura, Chinese sportswear giant Anta, and Audi, among others.
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