Valentino celebrates the Year of the Snake with Sun Li and Jolin Tsai

Valentino unveils a luxurious Lunar New Year campaign with Sun Li and Jolin Tsai, showcasing Alessandro Michele's debut collection among traditional Chinese decorative elements.

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©Photo: Valentino / Fish Zhang

Valentino presents a celebration of Chinese culture with its latest Lunar New Year campaign. Chinese actress Sun Li and Taiwanese superstar Jolin Tsai take center stage, embodying refined elegance against rich crimson backdrops. The campaign exudes sophistication through carefully curated settings featuring traditional enamelware, ceramics and ornate wood furnishings.

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Under the creative direction of Christopher Simmonds, stylist Audrey Hu, set designer Feifei Li and through the lens of photographer Fish Zhang, the Year of the Snake campaign transforms familiar pieces from Alessandro Michele‘s debut collection into fresh visual statements.

Valentino celebrates the Year of the Snake with Sun Li and Jolin Tsai
©Photo: Valentino / Fish Zhang
Valentino celebrates the Year of the Snake with Sun Li and Jolin Tsai
©Photo: Valentino / Fish Zhang
Valentino celebrates the Year of the Snake with Sun Li and Jolin Tsai
©Photo: Valentino / Fish Zhang
Valentino celebrates the Year of the Snake with Sun Li and Jolin Tsai
©Photo: Valentino / Fish Zhang
Valentino celebrates the Year of the Snake with Sun Li and Jolin Tsai
©Photo: Valentino / Fish Zhang
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