UGG and Palace join forces for a collaboration that blends skate culture, California heritage, and Looney Tunes nostalgia. The capsule reimagines UGG’s most recognizable silhouettes with layered cartoon embroidery and expands into apparel with varsity-inspired pieces. Supported by a visually playful campaign directed by Adam Toddhunter, the collection targets both streetwear fans and pop culture enthusiasts.
The partnership reimagines the Ultra Mini and Tasman with multi-layer embroidery depicting the eternal cat-and-mouse chase between Sylvester and Tweety. Both styles come in chestnut, yellow, and black. Palace’s logo appears among clouds on the footwear, creating a visual language that appeals to the audiences of both brands.
The apparel line includes a wool varsity jacket, hooded sweatshirt, T-shirt, and joggers, all of which feature the Looney Tunes motif in different colors. Warner Bros. Discovery Global Consumer Products is lending the cartoon characters that debuted nearly a century ago for the partnership.
Director Adam Toddhunter, who has worked with Palace before, shot the campaign at a fictional hotel. The campaign features Palace skateboarder Alexandrino Ferreira da Silva and British DJ Shygirl alongside an animated Sylvester. The video uses quick cuts and practical effects to evoke ’90s music videos. It follows Alexandrino through maze-like corridors, doorways to nowhere, and unexpected encounters.
The concept plays with cartoon tropes. There are peepholes, multiple sightings of Alexandrino, and a fever-dream quality where reality bends. Todd Hunter clearly studied how old music videos built atmosphere through pacing rather than budget.
Follow all the latest news from Fashionotography on Flipboard, or receive it directly in your inbox with Feeder.
You might also read
Palace has always understood something fundamental about streetwear. Founded in 2009 by Lev Tanju and Gareth Skewis, the brand built its reputation on wit and disruption rather than following trends. Their approach straddles high fashion and core skate culture without pretense.
Despite its Hollywood origins and $2 billion in annual sales, UGG has spent years proving it can evolve beyond the classic boot that made it famous. A surfer from Australia started the brand in 1978 on the California coast. This heritage is important when considering how both brands value authenticity over hype.
The Looney Tunes element might seem random, but it makes sense when you consider shared cultural references. Anyone who grew up watching Saturday morning cartoons remembers the chase between Tweety and Sylvester. Placing those characters on a Tasman or Ultra Mini creates instant recognition.
The collection is now available on PalaceSkateboards.com and at select Palace stores in London, New York, Los Angeles, Tokyo, and Seoul. Dover Street Market concessions will carry it, too. One-day pop-ups are planned for Shanghai, Berlin, and Chicago.