The exclusive 35-piece women’s and children’s collection between Gap and Cult Gaia seamlessly blends Gap’s timeless appeal with Cult Gaia’s artistic vision, offering a range of must-have items for the holiday season.
Jasmin Larian Hekmat, the creative force behind Cult Gaia, has infused her brand’s signature aesthetic into Gap’s classic designs. The result is a collection of eye-catching outerwear, elegant slip dresses and innovative denim pieces, all adorned with luxe details like chain link accents and gold hardware.

“I grew up wearing the Gap. It’s touched so many stages of my life,” Hekmat recalls. “I thought it would be an amazing contrast to who we are as Cult Gaia.” That sentiment is evident in the collection’s blend of comfort and sophistication, with prices ranging from $35 USD to $498 USD.
Mark Breitbard, president and CEO of Gap, expressed his excitement about the collaboration: “The collection with Cult Gaia is a beautiful reimagining of Gap icons with a partner who shares our obsession for product detail.” That attention to detail is evident in every piece, from the carefully selected fabrics to the intricate stitching.
Fashion-forward shoppers will appreciate the collection’s standout pieces, including leather jackets and faux fur coats. Hekmat herself highlighted these as personal favorites, emphasizing the blend of everyday wearability and architectural elements that Cult Gaia is known for.
The collection, which will be available for a limited six-week period, features a wide range of sizes from 00-16 for adults and 5-14 for children.

To showcase the collection, a captivating campaign directed by Louise & Maria Thornfeldt will be featured across social media platforms and Gap’s own channels.
The Gap x Cult Gaia Holiday collection launches online at gap.com and in select stores on Thursday at noon ET. Gap cardholders will have exclusive early access via the mobile app on Wednesday, with a special event planned for local cardholders at Gap‘s L.A. store in The Grove on Thursday morning.
