Treading the path where classic meets contemporary, Tommy Hilfiger Fall/Winter 2023 anchors itself in a tale both familiar and fresh. This season’s collection delves into a rich tapestry of fabrics and palettes, drawing from the deep wells of Hilfiger’s own heritage while coloring outside the lines with a bold brush of modernity.
A revisiting of the brand’s vast archives by both Hilfiger and chief design officer, Lee Holman, reveals the significant presence of the Tommy Tartan, a design that finds its way into various elements of the collection. Paired with the TH Monogram and the global stripe, they paint a picture that speaks to the brand’s history. These nostalgic symbols meet the contemporary in a palette that marries cerulean blue with the iconic red and white, and introduces the warmth of camel undertones.
Lee Holman’s insights are telling. The pivot is not a mere reinvention but a revisitation, a celebration of the brand’s DNA. It’s a nod to the brand’s American roots, adapting and evolving, season after season. This fluidity between the past and the present is apparent in the universal appeal of many pieces. A prime example is the New York puffer, a heart of the collection, reflecting ’90s nostalgia while embracing both male and female silhouettes.
The interplay of signature Americana styles like rugby shirts and varsity jackets with investment pieces, made from shearling, wool, and leather, is no accident. It’s an intentional blending of past and present, classic and contemporary, resulting in a look that’s quintessentially Tommy Hilfiger.
©Photo: Tommy Hilfiger
