Mingyu, the charismatic member of K-pop sensation Seventeen, takes center stage in Calvin Klein Jeans’ Fall 2024 campaign. The captivating visuals, directed by AJ Duan and shot through the lens of Park Jongha, showcase Mingyu’s unique style and undeniable star power.
Set against a backdrop of soft blues and oranges, the campaign highlights Mingyu’s playful energy and confident body language. The vibrant colors, gradients and shadows perfectly complement the singer’s distinctive presence, creating a mesmerizing visual experience that draws the viewer in.
In the campaign, Mingyu effortlessly models Calvin Klein‘s latest jeans collection, which features new cuts and washes that embody the brand’s timeless aesthetic. The 90s Straight Jeans, a standout piece in the collection, is styled in three different ways, demonstrating its versatility and adaptability to different fashion preferences.
Mingyu pairs the jeans with classic logo t-shirts, mixed-wash denim layers and sleek, lightweight outerwear, demonstrating how to create a range of looks that exude both style and comfort. The Standard Straight Jean, another key piece in the collection, is paired with the Modern Cotton Trunk, Relaxed Denim Jacket and Archive Logo Zip Fleece Hoodie for a casually cool ensemble perfect for everyday wear.
For those who prefer a bolder look, the campaign features a pair of dark 90’s Loose Jeans paired with a mid-blue Slim Denim Shirt layered under a light Oversized Denim Shirt Jacket, creating an effortlessly oversized statement that is sure to turn heads.
Read more: Greta Lee makes debut in Calvin Klein’s Fall 2024 campaign
