Lionel Messi is now venturing into the vibrant world of fragrance. The announcement of his new brand, Messi Fragrance, is set to make waves at the upcoming Cosmoprof North America, taking place for the first time in Miami.
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In collaboration with the Game On Product Group, Messi is not only dribbling on the field, but also in the realm of olfactory delights. This strategic partnership promises the global distribution of his fragrance line, which is scheduled to be launched in 2024. With this move, Messi joins the esteemed ranks of celebrities such as Beyoncé, Millie Bobby Brown, Sabrina Carpenter and Ariana Grande, all of whom have captivated their fans with signature fragrances.
Cosmoprof North America, known for its platform for brand innovation, is the perfect stage for Messi‘s debut in the beauty industry. The event will introduce more than half of its exhibitors as new brands, making it a hub of fresh and exciting beauty revelations. Messi’s entry into the space is timely given his remarkable year, including a remarkable debut with Inter Miami and the Sotheby’s auction of his FIFA World Cup jerseys, which is expected to raise over $10 million USD.
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