Danielle, a member of the globally acclaimed girl group NewJeans, was recently announced as the latest ambassador for the prestigious Swiss watchmaker Omega. This partnership marks a new chapter for Omega, combining the brand’s rich heritage with the youthful energy and creativity that Danielle embodies. For her debut as an Omega ambassador, Danielle showcased the brand’s iconic Constellation and Speedmaster timepieces, highlighting her unique style and the timeless appeal of Omega’s designs.
NewJeans, the South Korean girl group that took the music industry by storm with their debut album NewJeans in 2022, has become a cultural phenomenon. Their hits, including “Hype Boy,” “Ditto,” and “OMG,” have dominated the global charts, earning them a dedicated fan base and critical acclaim. As one of the group’s standout members, Danielle brings her own flair and optimism to everything she does, making her a natural fit for Omega’s vision of innovation and individuality.
In her new role, Danielle represents a bridge between Omega’s storied past and its dynamic future. The Constellation model she wore for the announcement, crafted in stainless steel and 18K Moonshine™ gold, features a striking green PVD dial with a swirling pattern and diamond indexes. This timepiece, along with the Speedmaster 38mm with its brown PVD dial and diamond-set bezel, reflects Danielle’s ability to balance sophistication with a modern edge.
Danielle shared her excitement about the collaboration, saying, “For me, Omega is the most beautiful symbol of time. Their watches are so precise, but also colourful and radiant. They allow me to be myself and express my style in so many different ways. It’s amazing to be part of this brand and join a family with so many other inspiring names.”
Raynald Aeschlimann, President and CEO of Omega, echoed these sentiments, praising Danielle’s energy and style. “Danielle is full of energy and brightness. We’re so inspired by her positivity as well as her confident sense of style. It’s exciting to have Danielle representing Omega and we’re looking forward to a very joyful partnership.“
The collaboration between Omega and Danielle from NewJeans marks an exciting chapter for both parties. It unites a classic watch brand with a contemporary pop culture icon. This partnership has the potential to introduce Omega to a new generation of watch enthusiasts. The blend of tradition and modernity is a key aspect of this collaboration. This association underlines Omega’s strategy to remain relevant in a changing world. The brand’s choice of Danielle reflects its understanding of current cultural trends.
