Chloé, the epitome of French elegance and femininity, launches Chloé L’Eau de Parfum Intense. This fragrance is a powerful reinvention of Chloé Signature, the brand’s best-selling fragrance.
The original Chloé Signature fragrance, built around a captivating rose oxide, was a groundbreaking creation that showcased the power of women through a campaign featuring three inspiring individuals. Now, with L’Eau de Parfum Intense, Chloé takes this concept to new heights, exploring the multifaceted nature of the rose throughout a day’s journey.
With an overdose of woods, the fragrance unfolds with notes of juicy raspberry, seductive ambroxan, warm cashmeran and earthy cedar, creating a symphony of olfactory delights. The result is a fragrance that embodies the essence of modern femininity – confident, empowered and unapologetically beautiful.
The refillable bottle design pays homage to the original, featuring the iconic grosgrain ribbon in a rich garnet hue and a sleek black and ecru label. This eco-conscious approach reflects Chloé’s commitment to sustainability without compromising on style.
The campaign for L’Eau de Parfum Intense, shot by photographer Neels Castillon, features a diverse cast of four incredible women: Arizona Muse, Malika Louback, Amrit and He Cong. United under the empowering tagline “We Blossom Together,” the campaign celebrates the strength of community and the beauty of growing together.
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Set to the soulful song “Seeds” by French artist Camille, the campaign evokes a sense of hope and renewal, perfectly capturing the spirit of Chloé L’Eau de Parfum Intense.
With prices ranging from 91€ euros for a 30 ml bottle to 186 € for the generous 150 ml size, this new fragrance is accessible to a wide range of Chloé enthusiasts. It was launched exclusively at Sephora in France, followed by a national launch on August 26th and an international launch in September.
Read more: Chloé debuts dreamy Pre-Fall 2024 campaign on the streets of Paris
