Calvin Klein‘s new flagship store on the Champs-Élysées in Paris, a 6458-square-foot (600 m²), three-level store, showcases Calvin Klein’s latest collections in a beautifully designed space that embodies the brand’s minimalist and sensual aesthetic.
The store’s facade seamlessly integrates the site’s original stone with large, bright windows that invite customers to explore the curated environment. The interior features a clean, natural canvas that highlights the latest Calvin Klein offerings, with womenswear on the ground floor, menswear on the mezzanine and the largest in-store underwear and loungewear department in Europe on the lower level.
The Chalk store concept, which will be rolled out in Calvin Klein stores worldwide, reaffirms the brand’s modern, minimalist and sensual design codes through an intentional design scheme. Tonal tones explore texture and form, while stainless steel surfaces contrast with wood accents, minimalist furnishings and soft lighting to create an inviting atmosphere for customers.
Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.
The flagship store also serves as a platform for unique seasonal experiential concepts and consumer activations. Upon opening, the store will feature a limited-edition menswear and womenswear capsule designed in a bespoke color palette with custom Calvin Klein Paris branding, further underscoring the brand’s commitment to providing exclusive and elevated experiences for its customers.
Calvin Klein Global Brand President Eva Serrano, who began her career as a sales assistant, said, ”The Champs-Élysées flagship embodies everything that Calvin Klein stands for, creating an environment that inspires our consumers and encourages them to experience the Calvin Klein lifestyle, not just through our products, but also our aesthetics.”
Read more: Veronica Leoni named Creative director of Calvin Klein Collection
