The world-renowned luxury brand Tiffany & Co. has recently launched its stunning new campaign for the Tiffany T and Tiffany HardWear collections, featuring powerhouse ambassadors Zoë Kravitz, BTS’ Jimin and Gal Gadot. Embodying the essence of self-expression and individuality, the “This is Tiffany” campaign highlights the unique and personal ways these icons style their Tiffany jewelry, making a statement that is both captivating and inspiring.
The “This is Tiffany” campaign serves as a testament to the individual styles of its featured stars, including Jimin of BTS and Hollywood actress Zoë Kravitz and Gal Gadot. As Alexandre Arnault, Executive Vice President of Product & Communication at Tiffany & Co., explains, “Our ‘This Is Tiffany’ campaign is an authentic homage to individual style. We may make the jewelry, but it’s house ambassadors like Zoë, Jimin of BTS, and Gal who give meaning to the collections and make our pieces all their own“.
The Tiffany T collection, which draws its inspiration from the brand’s iconic logo, is an ode to modernity and strength. With its pure, graphic construction, the collection embodies power in simplicity, offering an instantly recognizable and unapologetically expressive representation of personal style.
The Tiffany HardWear collection, first introduced in 2017, has since become one of the brand’s signature lines. Born out of the energy and architectural influences of New York City, the collection showcases signature gauge links that play with tension, proportion, and balance. In 2023, the HardWear collection expands with the addition of a unique watch, featuring a cushion-shaped case, a faceted Sapphire top glass, and a custom-locking mechanism with diamond accents – a true nod to Tiffany & Co.’s heritage.
Both the Tiffany T and Tiffany HardWear collections display a range of pieces that vary from subtle to subversive, with a common theme of fierce elegance and striking sophistication. The “This is Tiffany” campaign brings this vision to life, presenting Kravitz, Jimin and Gadot in their truest forms. With hand-polished finishes, sleek silhouettes, and dazzling pavé diamonds, the campaign captures the authentic essence of Tiffany & Co. and the individuals who wear it.
Debuting globally on April 10th, 2023, the “This Is Tiffany” campaign is a celebration of the distinctive style and personal flair that Tiffany jewelry evokes. It can be experienced at Tiffany & Co. stores and on tiffany.com, inviting all to embrace their individuality and adorn themselves in the luxurious elegance that is Tiffany & Co.
