Breitling presents a new line of limited-edition timepieces in collaboration with Victoria Beckham‘s eponymous fashion house: the Chronomat Automatic 36 Victoria Beckham, a timepiece that combines the renowned precision of the Swiss watchmaker with the iconic style of Beckham, limited to 1,500 pieces in stainless steel or yellow gold.
At the heart of this partnership is the shared vision of Breitling CEO Georges Kern and Victoria Beckham. Kern hails the collection as a “modern, radiant expression” of the timeless design of the Chronomat, while Beckham celebrates the fusion of Breitling’s technical mastery with her unique aesthetic, resulting in a creation that is both “elegant and fresh“.
The Chronomat Automatic 36 Victoria Beckham retains the iconic features of the Chronomat line, such as the metal rouleaux bracelet and the distinctive raised rider tabs, while introducing new elements inspired by Beckham’s Spring/Summer 2024 color palette. Tones such as peppermint, midnight blue, dove grey and sand not only refresh the classic design, but also add a sophisticated flair. The attention to detail is evident in the personal touches, including the VB initials on the seconds hand and a special limited edition inscription on each dial.
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This timepiece is powered by the Breitling Caliber 10, a COSC-certified movement that guarantees precision and reliability with a 42-hour power reserve. The meticulous craftsmanship extends to the presentation of the watch: each piece is presented in a co-branded box and the gold versions are accompanied by a matching travel pouch.
Photographed by Mario Sorrenti, the campaign features the rising Dutch model Annemary Aderibigbe, who embodies the strength, sophistication and unexpected charm that define the brand ethos of both Breitling and Victoria Beckham. Breitling‘s foray into expanding its offering for women with this special collection speaks volumes about its vision to combine functionality with fashion.
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