adidas Originals teams up with Bad Bunny to release the new Adizero SL72, fusing fashion and retro running by merging two iconic designs from different eras into one innovative sneaker that honors the past while looking to the future.
The Adizero SL72 combines the classic SL 72 upper from the 1970s with the modern Adizero sole. This fusion celebrates adidas‘ heritage while pushing the boundaries of design. Iconic details like the Trefoil logo and Badge of Sport are seamlessly integrated, creating a shoe that pays homage to the past while embracing the future.
Inspired by the theme “Shift the Timeline,” the campaign mixes elements from the ’70s and the 2000s. Using creative features such as double exposures, cropped photos and mixed media from each era, it showcases the Adizero SL72’s versatility in performance, comfort and high fashion. Bad Bunny offers fans a new way to experience the past, reimagining it with a modern twist that opens doors to innovation.
Reflecting Bad Bunny’s bold and boundary-pushing artistry, this release embodies his spirit as a global icon and creative visionary.
The Adizero SL72 is available now in stores, at adidas.com/badbunny and at adidas flagship stores. The sneaker retails for $160 USD for adults.
