Brandon Maxwell unveiled his Spring/Summer 2025 collection on the first day of New York Fashion Week, striking a delicate balance between his signature luxury aesthetic and a newfound emphasis on wearability. This collection signals a pivotal moment for the designer, as he simultaneously helmed his eponymous label and spearheaded Walmart’s Free Assembly and Scoop lines. Far from creating a conflict, this dual role seems to have fostered a symbiotic relationship, pushing Maxwell to explore the boundaries of accessible elegance.
The collection showcased a refined minimalism that felt like a natural progression for Maxwell. Gone were the overtly exuberant flourishes of seasons past, replaced by a streamlined sensuality that celebrated the female form. Body-conscious ribbed knits formed the foundation of the collection, layered beneath sheer neoprene tailored pantsuits and diaphanous skirts that hinted at the midriff. While some critics found the nakedness of certain looks overly casual, it underscored Maxwell’s commitment to creating clothes that women could effortlessly inhabit.
The influence of Brandon Maxwell’s work for Walmart was evident in the collection’s emphasis on practicality and versatility. Crisp poplin shirts, caped knit polo dresses and lightweight knit dresses embellished with delicate laser-cut chiffon fringe exuded an air of sophisticated nonchalance. These were clothes designed for the realities of a modern woman’s life, equally at home at a weekend brunch or a business meeting.
Outerwear proved to be a strong point in the collection. Roomy gabardine garden coats and classic henleys, offered in both leather and more casual fabrics, provided a sophisticated counterpoint to the collection’s breezy separates. These pieces epitomized Maxwell’s ability to infuse everyday garments with a sense of luxury.
The collection culminated with a series of captivating backless slip dresses, their inherent sensuality tempered by comfortable knit waistbands. These dresses, along with low-slung embellished miniskirts in a breezy nylon fabric, exemplified Maxwell’s ability to infuse even the most seductive silhouettes with a sense of ease.
By incorporating the lessons learned from his work with a wider audience at Walmart, Brandon Maxwell has created a collection that feels both aspirational and attainable, a rare and commendable feat in the often-rare world of high fashion.
©Photo: Brandon Maxwell
