Bottega Veneta‘s Year of the Snake campaign captures the vibrant energy of the Lunar New Year. Famous photographer Wing Shya, who has worked on many films with renowned director Wong Kar Wai, shot the campaign in Liuyang, where fireworks were invented. The eye-catching story follows the brand’s ambassadors Yo Yang and Shu Qi, as well as popular actor Fan Wei, as they weave their way through the city streets at night.
The campaign masterfully blends tradition and modernity, with streaming car lights and neon reflections creating a festive metropolitan mood. A remix of Stephanie Sun’s classic pop song adds depth and bridges past and present.
The campaign‘s photography emphasizes the importance of community and togetherness, which are key themes of the Lunar New Year celebration.