David Corenswet and Eiza González star in the new BOSS The Scent campaign, celebrating a decade of success for the fragrance brand. Corenswet, who is set to star in the upcoming “Superman” movie, and González, recently acclaimed for her role in the hit sci-fi series “3 Body Problem,” portray a powerful couple in a sensual, assertive confrontation. Their strengths collide to unleash their connection, showcasing the intense attraction that defines the BOSS The Scent brand.
The campaign, directed by Daniel Sannwald, features the pair in a captivating, choreographed sequence that electrifies the screen. The magnetic alchemy between Corenswet and González is undeniable, making them the perfect duo to represent the brand’s idea of a power couple. Their undeniable charisma and raw intensity bring the fragrance to life, showcasing the confidence and sensuality that BOSS The Scent embodies.
González, who has always been drawn to masculine scents, appreciates the campaign’s focus on the equal strength of men and women. She remembers growing up with the Boss ads and admires the brand’s portrayal of women in a bold, strong way. Corenswet, on the other hand, considers himself a fragrance novice, with BOSS The Scent being his introduction to regular fragrance use.
The BOSS The Scent fragrances have been reinvented with new refillable bottles and increased concentrations. The Eau de Toilette for Him is an amber-woody-fruity fragrance inspired by the boldness of a unique duo, while the Eau de Parfum for Her combines bold contrasts to make a sensual, powerful statement. The fragrances retain their iconic olfactory profiles, with heightened intensity to create a lasting impression.
The redesigned bottles embody a more environmentally friendly approach, with all fragrance sizes now refillable. The easy-to-use refills attach to the neck of the bottle and deliver the optimal amount of fragrance. BOSS The Scent Eau de Toilette for Him is presented in an elegant refillable bottle, while the Eau de Parfum for Her is unveiled in a diamond-shaped bottle that is also refillable.
The campaign’s message is clear: confidence doesn’t have to come from within. It can be stolen from other things, whether it’s your dance partner or the scent you’re wearing. Corenswet and González’s on-screen chemistry is undeniable, making them the perfect ambassadors for the BOSS The Scent brand.
As the brand celebrates its 10th anniversary, it’s clear that BOSS The Scent has established itself as a must-have fragrance for confident, charismatic and determined personalities. The new campaign, featuring David Corenswet and Eiza González, is a testament to the brand’s commitment to sensuality and empowerment. With redesigned bottles and more intense scents, BOSS The Scent is poised for continued success, captivating audiences with its ultra-sensual confrontation of ingredients.
BOSS The Scent fragrances are available at all authorized Boss fragrance retailers.
