adidas Originals and Edison Chen have teamed up again to create CLOT Gazelle by Edison Chen.
The CLOT Gazelle by Edison Chen features a meticulous design. The shoe features a molded outsole for durability and comfort. The suede and textile upper is stitched using traditional espadrille machines for a touch of artisanal craftsmanship. The custom molded sockliner adds an extra layer of comfort, making the sneaker suitable for all-day wear.
One of the most striking elements of this release is the hand-embroidered bead stripe. This detail not only adds a luxurious feel, but also makes each pair unique. The design invites wearers to embrace their individual style with elegance and ease.
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The campaign, fronted by Blackpink‘s Jennie, brings an emotional and imaginative aspect to the release. Known for her bold and confident style, Jennie opens the doors to her personal emotions and desires in this campaign. Set against a crisp and muted backdrop, she creates her reality and showcases the new sneaker silhouette with unfiltered confidence. This approach allows for a deeper connection with the audience, encouraging them to explore their inner selves through fashion.
Retailing at $160 USD, the adidas Originals x CLOT Gazelle by Edison Chen is available for pre-order on the CONFIRMED app and will be in stores on June 14th.
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