The Ambush Spring/Summer 2021 campaign invites audiences to question the idea of comfort in one’s vision of home. Yoon Ahn as the creative helm of the campaign and her vision is encapsulated by photographer Ethan James Green.
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The opposing forces at play in the collection are brought to life through the set design, inspired by modern Japanese architecture in the style of the Ambush Workshop in Tokyo’s Shibuya.
The campaign features young models, Anok Yai and Malik Anderson, demonstrating the brand’s timeless aesthetic and path towards its maturity and elegance. The choice to cast Yai and Anderson is the brand’s attempt at communicating its own growth, where it too was once young, but now the brand has blossomed in experience and complexity.
The brand chose to photograph the models together to capture the state some aspire to be in – at ease with friends, with a partner, with people we connect with best. Ultimately, Ambush reminds consumers that their comfort zone is not only physical, but it is a feeling of home.
Stylist: Carlos Nazario
Hair: Jawara
Make-up: Susie Sobol
Set design: Julia Wagner
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