New Balance’s $9.2 billion in global sales for 2025 is a 19 percent increase over 2024. This number alone tells you everything you need to know about where the brand stands right now. The Boston-based company has now achieved five consecutive years of double-digit growth, a feat that no other major sneaker label can currently claim on the same scale. For sneakerheads who have watched New Balance evolve from a “dad shoe” punchline into a cultural phenomenon, none of this comes as a shock. The rise has been steady, deliberate, and, frankly, undeniable.
“Our footwear and apparel products continued to deliver across lifestyle and performance,” said Joe Preston, president and CEO of New Balance Athletics, Inc., in the company’s official business update. This understated confidence from the top reflects New Balance’s longstanding approach: heads down, product first, results later.
| 📌 Key Facts |
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| 📈 $9.2 billion revenue in 2025 🔥 19% growth vs 2024 🗓 Five consecutive years of double-digit growth 💰 180% revenue increase since 2020 🏷 +30% average selling price over five years 🌍 Europe up more than 30% YoY 🏬 80 new stores opened in 2025 🏀 P400 basketball shoe launched at $130 🎗 $17.3 million donated since 1981 |
Five consecutive years of double-digit growth
To understand what this moment really means, you have to zoom out. Since 2020, New Balance has grown its revenue by 180 percent. In 2023, the brand increased its revenue by 23 percent, reaching $6.5 billion. Then, it followed that up with a 20 percent increase to $7.8 billion in 2024. The 2025 figure of $9.2 billion puts the brand firmly within reach of the $10 billion mark – a threshold the company expects to reach as soon as this year.
Part of what fueled this trajectory was a sharp pivot toward premium positioning. Over the past five years, New Balance has raised its average selling price by about 30 percent. This is a significant shift for a brand historically associated with accessibility and function over fashion. The company did not abandon its roots, but rather elevated them.
North America grew by more than 20 percent year-over-year, while Europe surged past 30 percent. Both the global apparel business and owned retail operations surpassed $1 billion for the first time ever. New Balance also opened 80 new stores globally in 2025 alone.
Winning Gen Z and Gen Alpha without losing core customers
New Balance has been intentional about reaching younger consumers without alienating its existing audience. The brand has refined its design and marketing strategies to appeal directly to these groups, who value authenticity, athletics, and aesthetics equally. The strategy is working.
Its athlete roster has been a critical piece of this strategy. Shohei Ohtani won the National League MVP Award while wearing New Balance. Coco Gauff claimed the French Open singles title wearing them. Cooper Flagg, also a New Balance athlete, was the first pick in the NBA Draft. These are not just endorsements; they are moments that put the brand at the center of the highest level of sports culture. When the most talked-about athletes on the planet lace up your shoes, the conversation follows.
New Balance also ran its “Run Your Way” campaign at the World Athletics Championships in Tokyo, securing the company a place in the global running conversation. New Balance extended its long-term partnership with New York Road Runners and the TCS New York City Marathon, maintaining the brand’s presence at one of the world’s most-watched running events.
Domestic manufacturing expansion in the U.S
New Balance is one of the few major athletic brands still committed to domestic manufacturing, and that commitment grew stronger in 2025. The company expanded its Central Maine MADE factory in Skowhegan and began piloting production at an advanced manufacturing facility in Londonderry, New Hampshire. A new state-of-the-art distribution center opened in Salt Lake City.
On the global side, New Balance established an Asia Design Studio, uniting lifestyle apparel teams in Tokyo, Shanghai, and Seoul. This signals a serious long-term commitment to Asian markets, where the demand for premium Western sportswear has grown sharply. Having design talent embedded in those cities rather than operating remotely from Boston represents a meaningful structural change.
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The 5030, P400 and the 2026 product pipeline
The product pipeline heading into 2026 reflects the ambition you’d expect from a brand at this stage. One of the most highly anticipated new models is the 5030, a futuristic design that strays far from New Balance’s traditional aesthetic. Sneakerheads who like to see brands take risks should keep a close eye on the 5030.
Another notable release is the P400, the brand’s newest performance basketball shoe, which was released on February 11th, 2026. It features a dual-density midsole with Fresh Foam X cushioning inside a hard rubber shell paired with a lightweight nylon plate for responsive court feel. The retail price is $130, which is notably accessible given the premium positioning of the rest of the brand. The shoe first appeared publicly at a Junya Watanabe runway show in Paris. This tells you a lot about New Balance’s cultural reach when luxury designers are showcasing your performance shoes on a high-fashion runway.
New Balance also quietly rolled out a mismatch sizing program for its Made in USA Fresh Foam 1540v4. Customers can now order two different sizes – one for each foot – or even just one shoe. This is a move toward accessibility that most brands have not bothered to tackle, and it speaks to the company’s willingness to address practical problems that affect real people.
Philanthropy and the $17.3 million foundation commitment
Beyond revenue, New Balance has kept its philanthropic commitments in place. Since 1981, the New Balance Foundation has distributed $17.3 million across more than 95 nonprofits in 12 countries. The company considers giving back to be central to its culture rather than an afterthought added to a press release.
Looking ahead, New Balance has stated that 2026 will focus on “meaningful opportunities to drive sustainable global growth.” With a product lineup spanning heritage runners, aggressive new performance shoes, and a rapidly expanding apparel category, the brand now has more tools at its disposal than ever before. Regardless of whether it reaches $10 billion this year, its trajectory is clear, and its momentum is real.