After years of discreet collaboration, Josh O’Connor is officially named a Dior brand ambassador under Jonathan Anderson. More than a celebrity appointment, this alliance reflects a shared creative language and signals Dior’s new direction, where cinematic nuance meets modern menswear, at a moment when the actor’s career is reaching global visibility.
The partnership was inevitable. Anderson first selected O’Connor as Loewe’s first menswear ambassador in 2017, long before the actor gained international recognition. O’Connor appeared in several campaigns for the Spanish brand, establishing himself as someone who understood Anderson’s vision, not just as another celebrity face. When Anderson made his debut at Dior last June, O’Connor was there. The relationship had already evolved beyond the transactional.
A longstanding creative relationship
O’Connor has consistently worn Dior since Anderson took the reins. His appearances on Late Night with Seth Meyers and Saturday Night Live featured the house’s tailoring. He wore Dior to the Governors Awards. The pattern was clear before any official announcement was made.
“Josh and I have worked together for many years, and he is a dear friend,” Anderson said in a statement. “He is a remarkable actor who brings thoughtful precision to his work—quiet, considered, and consistently original. It’s a partnership that continues to evolve, and I’m thrilled he’s joining me for this next chapter.”
This choice reflects Anderson’s approach to menswear. He has never sought out the loudest celebrity or the biggest name. O’Connor represents something more specific: an actor who has built a career on restraint and nuance rather than spectacle. His roles require him to disappear into characters, and that quality translates into how he wears clothes.
Strategic timing for Dior and global visibility
O’Connor’s career trajectory positions him for significant visibility. He recently finished filming The History of Sound and Wake Up Dead Man: A Knives Out Mystery. This summer, he will appear in Steven Spielberg’s highly anticipated alien blockbuster, Disclosure Day, which will undoubtedly draw massive audiences. He also stars in Joel Coen’s Jack of Spades, described as a Gothic mystery set in 1880s Scotland.
These projects will keep O’Connor in front of cameras and on red carpets throughout 2026. For Dior, the timing is strategic. Anderson needs ambassadors who can carry his vision beyond the runway, and O’Connor provides that bridge between high fashion and mainstream audiences without compromising either.
“This partnership with Dior feels like stepping into a world where tradition meets bold creativity, and to join the Dior family with Jonathan Anderson at the helm is incredibly exciting. His vision for the house, honoring its history while innovatively pushing forward, resonates deeply with me,” said O’Connor.
He added, “I’m grateful to be part of this new chapter and to work with a brand that continues to redefine what’s possible. Jonathan’s unique perspective, combined with Dior’s timeless heritage, is shaping something really special.“
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Jonathan Anderson’s vision for Dior menswear
Since his appointment as Dior Men’s Creative director, Anderson has been reshaping Dior menswear, bringing his particular brand of cerebral design to a house known for glamour and femininity. O’Connor embodies the type of man Anderson envisions wearing Dior: thoughtful, artistic, and uninterested in fashion as performance.
The actor joins a roster of Dior ambassadors – including French actor Louis Garrel, the virtuoso Chinese pianist Lang Lang or Thai actors Mile and Apo. However, his connection to Anderson predates the appointment, giving their collaboration a different quality. O’Connor isn’t learning Anderson’s language, he has been speaking it for years.