Tommy Hilfiger has launched a capsule collection with the U.S. SailGP Team that transforms high-performance sailing gear into versatile lifestyle pieces. The collaboration brings together the American fashion house’s four-decade expertise in sportswear with the cutting-edge demands of professional sailing.
The Tommy x U.S. SailGP Team collection arrives at a time when sailing is experiencing a cultural resurgence. SailGP represents the pinnacle of competitive sailing. It features 12 F50 catamarans that reach speeds of 100 kilometers per hour in glamorous destinations, including Sydney, Saint-Tropez, and New York.
Performance-focused pieces include a pique polo with sweat-wicking fabric and UV protection to address the specific challenges sailors face during extended periods on the water. An athletic ripstop sailing jacket provides wind protection through its strategic construction and mesh lining, showing how technical requirements can inspire design innovation.
The broader collection includes heavyweight knit hoodies, graphic T-shirts, and color-blocked sweaters, expanding the line’s appeal beyond performance wear. These pieces allow consumers to embrace the sailing lifestyle without actively participating in the sport.
Buckley provided insight into how the collection functions for professional sailors. “For me, it’s more than a sponsorship — it’s a collaboration that reflects a shared vision of performance, style, and impact,” he noted. The versatility factor proved crucial during development. “The whole team loves how the collection feels authentic to our lifestyle, blending technical performance with everyday comfort and classic Tommy Hilfiger style,” Buckley said.
Retail accessibility remains a priority, with prices ranging from $49.90 to $499.90 and sizes ranging from XS to XXXL. The collection launches Thursday across multiple channels, including tommy.com, Tommy Hilfiger retail locations worldwide, and select wholesale partners.
The marketing campaign, photographed by Mathieu Richer Mamousse, will be deployed across digital and social platforms to target both sailing enthusiasts and fashion consumers seeking performance-oriented lifestyle pieces.
Hilfiger’s connection to sailing dates back to the brand’s founding in 1985, when maritime signal flags inspired the logo featuring founder Thomas Jacob Hilfiger’s initials. The company launched its first sailing gear collection in the early 1990s and has maintained consistent involvement in competitive sailing through various partnerships and sponsorships.
The U.S. SailGP Team will wear Tommy Hilfiger throughout the 2025 Rolex SailGP Championship season. Led by two-time world champion Buckley and co-owners Ryan and Margaret McKillen, the team features seven-time world champion Taylor Canfield as driver and a roster of accomplished American sailors.
The U.S. SailGP Team is changing the face of sailing,” said Tommy Hilfiger. “Over the past 40 years, we’ve partnered with a variety of sports, including competitive sailing, golf, tennis, soccer, and skiing. However, this partnership is on another level. SailGP is high-stakes and high-speed, reaching new audiences in iconic locations and inspiring a new generation. We are proud to be working with Mike Buckley and the U.S. SailGP Team as they lead this charge.”
The partnership, announced in June 2024, establishes Hilfiger as the official lifestyle apparel partner of the U.S. team through a multiyear agreement. This relationship extends beyond typical sponsorship arrangements, creating a collection that serves competitive sailing needs and contemporary fashion trends.
Mike Buckley, the U.S. SailGP Team’s chief executive officer and co-owner, emphasized the strategic nature of the collaboration. “Tommy is legendary and has a sixth sense for partnering with sports on the rise,” Buckley said. “When we started exploring the idea of a fashion sponsor, he was the only name on our list. He immediately saw SailGP’s potential as not just a sport, but also as a cultural movement.“
The collection draws heavily from Hilfiger’s archival designs while incorporating the advanced technical features required for professional sailing. The brand’s signature red, white, and blue color palette anchors the line, which includes pieces designed to transition seamlessly from the boat deck to urban environments.
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Key items showcase the technical innovation behind the collaboration. The standout piece is a heavy-duty, color-blocked flag jacket with three-layer fabric construction and a water-resistant finish. This jacket exemplifies the collection’s dual purpose by offering protection against harsh marine conditions while maintaining a street-ready aesthetic.
Performance-focused pieces include a pique polo with sweat-wicking fabric and UV protection to address the specific challenges sailors face during extended periods on the water. An athletic ripstop sailing jacket provides wind protection through its strategic construction and mesh lining, showing how technical requirements can inspire design innovation.
The broader collection includes heavyweight knit hoodies, graphic T-shirts, and color-blocked sweaters, expanding the line’s appeal beyond performance wear. These pieces allow consumers to embrace the sailing lifestyle without actively participating in the sport.
Buckley provided insight into how the collection functions for professional sailors. “For me, it’s more than a sponsorship — it’s a collaboration that reflects a shared vision of performance, style, and impact,” he noted. The versatility factor proved crucial during development. “The whole team loves how the collection feels authentic to our lifestyle, blending technical performance with everyday comfort and classic Tommy Hilfiger style,” Buckley said.
Retail accessibility remains a priority, with prices ranging from $49.90 to $499.90 and sizes ranging from XS to XXXL. The collection launches Thursday across multiple channels, including tommy.com, Tommy Hilfiger retail locations worldwide, and select wholesale partners.
The marketing campaign, photographed by Mathieu Richer Mamousse, will be deployed across digital and social platforms to target both sailing enthusiasts and fashion consumers seeking performance-oriented lifestyle pieces.
Hilfiger’s connection to sailing dates back to the brand’s founding in 1985, when maritime signal flags inspired the logo featuring founder Thomas Jacob Hilfiger’s initials. The company launched its first sailing gear collection in the early 1990s and has maintained consistent involvement in competitive sailing through various partnerships and sponsorships.
The U.S. SailGP Team will wear Tommy Hilfiger throughout the 2025 Rolex SailGP Championship season. Led by two-time world champion Buckley and co-owners Ryan and Margaret McKillen, the team features seven-time world champion Taylor Canfield as driver and a roster of accomplished American sailors.