The latest figure, adorned in Chopard’s fine jewelry, stands merely 13 centimeters tall. This unique collaboration brings together the renowned Swiss jeweler and watchmaker with Pop Mart, the cultural phenomenon behind highly sought-after collectible toys.
The collaboration centers on a special Chopard x Pop Mart Dimoo figurine created to celebrate the Qixi Festival, often regarded as China‘s Valentine’s Day. The venture aims to connect with a new generation of consumers by blending the worlds of high luxury and modern art toys.
For this exclusive release, the starry-eyed Dimoo character, created by Chinese artist Ayan Deng, is styled with Chopard’s iconic Ice Cube designs. This project offers a fascinating look at how luxury brands are reaching out to younger audiences. Tasso von Berlepsch, the managing director of Chopard China, noted that the goal is to “offer a truly unique and fascinating experience — one that sparks imagination, inspiration, and delightful surprise — while also resonating deeply with China’s Gen Z and our clients.“
Two limited-edition figurines are offered as a set and are paired with Ice Cube gold necklaces featuring a line of cube-shaped motifs, half of which are adorned with diamonds. The accompanying Dimoo figure is draped in shining cubes that mirror the jewelry’s design, with Chopard’s elegant “C” accenting its hair.
These sets are available for preorder on the Swiss brand’s official Tmall store. A total of 209 sets will be sold at approximately $3,500 each. The launch is scheduled for August 8, 2025.
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A third, more exclusive collectible is also part of the collection. This larger, 29-centimeter Dimoo figurine features a striking, translucent head enclosing a miniature, icy cityscape. This model is limited to just 79 pieces and will be offered to clients who purchase items from Chopard’s Ice Cube jewelry line at select boutiques. This tiered approach allows the brand to cater to both avid collectors and its high-end jewelry clientele.
This collaboration is the latest in a series of high-profile partnerships for Pop Mart. Pop Mart is the company behind the viral Labubu doll, seen with celebrities like Rihanna and Marc Jacobs, as well as other popular characters such as Skullpanda and Molly. Pop Mart has previously collaborated with fashion brand Sacai and jeweler Chow Sang Sang, demonstrating its growing influence in the luxury and fashion sectors.
Since its founding in 2010 by Wang Ning, Pop Mart has experienced remarkable growth, especially after its successful $676 million listing in Hong Kong in 2020. Its strategy of creating limited-edition, collectible “blind box” toys has captured the attention of a global audience. This approach taps into the excitement of surprise and the appeal of collecting rare items; some figurines have a one-in-one-hundred-and-forty-four chance of being a special “secret” design.
The company’s financial performance underscores its success. Pop Mart’s revenue and profits have soared, driven by domestic and international demand. Overseas revenue has shown particularly strong growth, highlighting the brand’s expanding global footprint. Pop Mart has opened stores worldwide, including in the United States, the United Kingdom, France, and Australia.
A significant driver of Pop Mart’s recent growth has been its masterful use of social commerce, particularly on TikTok Shop in the U.S., where the company’s sales have grown exponentially.
According to Charm.io data, sales on TikTok Shop U.S. climbed from $429,259 in May 2024 to $4.8 million in May 2025. By June 2025, monthly sales surpassed $5.5 million, marking an 1,828% increase from the previous year. By mid-2025, Pop Mart’s revenue on TikTok Shop U.S. had already quadrupled its total revenue for all of 2024, reaching $21.3 million.
Pop Mart’s strategy on TikTok differs notably from that of other successful brands. While many top sellers rely on vast networks of thousands of creators, Pop Mart has achieved its success with a much smaller group of around 1,300 creators. The company has instead focused heavily on its own livestream shopping events, which attract thousands of viewers hoping to get their hands on new releases.
In June, approximately 85% of the company’s TikTok Shop sales originated from these livestreams. This direct-to-consumer approach has allowed Pop Mart to cultivate a strong sense of community and urgency around its product releases.
The company’s global ambitions are also reflected in its physical retail expansion. On August 8, 2025, Pop Mart will open its largest store yet: a massive, two-floor, 8,200-square-foot location in Bangkok’s prestigious Iconsiam luxury mall. This new “Global Landmark Store” will feature a café, the first of its kind outside China, with a menu themed around its popular characters.
The Bangkok flagship will also feature several exclusive attractions, including a four-meter-tall statue of the character Molly dressed in traditional Thai attire on its rooftop. The store will offer Thailand-exclusive blind box series and merchandise, making it a key destination for collectors in the region. Kenny Wong, the artist behind Molly, will attend the opening event and meet with fans.
This partnership demonstrates a new direction for luxury: one in which cultural relevance and connection with a new generation of collectors are as important as heritage and craftsmanship.