The Italian spirits brand Malfy Gin and fashion house Missoni have joined forces once again, combining premium gin craftsmanship with iconic Italian design for summer 2025. The partnership delivers a limited-edition bottle of Malfy Originale that captures the essence of Italian aperitivo culture while showcasing Missoni’s distinctive aesthetic.
This collaboration represents more than a simple brand partnership. It reflects the growing intersection between premium spirits and luxury fashion, where drinking culture meets design sensibility. For home bartenders and gin enthusiasts, this release offers a collectible bottle and a new way to enjoy summer cocktails.
Missoni’s Creative Director, Alberto Caliri, drew inspiration from the Missoni Resort Club project to create what he calls “a journey in the Italian summer feeling.” The bottle design blends Missoni’s iconic zigzag pattern with Malfy’s coastal color palette of deep blues, ocean turquoise, and emerald green.
Malfy Originale sits at the center of this collaboration. Distilled at the Torino Distillati distillery in northern Italy, the gin is made with handpicked juniper and Italian lemons, creating a crisp, citrus-forward flavor, according to the brand. The botanicals reflect the abundance of the Amalfi Coast, the source of the brand’s inspiration.
This focus on Italian ingredients distinguishes Malfy in a competitive gin market. While many premium gins rely on exotic botanicals from around the world, Malfy celebrates local Italian produce. The result is a gin with a distinctly Mediterranean taste, featuring bright citrus notes that pair well with summer cocktails.
The partnership introduces the Malfy x Missoni Bianco Royale, a sophisticated aperitif cocktail designed for summer entertaining. It combines 35 ml of Malfy Originale, 15 ml of Lillet Blanc, 5 ml of Suze, 15 ml of triple sec curaçao syrup, 50 ml of tonic water, and 50 ml of Mumm Cordon Rouge champagne.
This cocktail reflects the Italian aperitivo tradition while incorporating French elements with the Lillet Blanc and Champagne. The combination creates a refreshing drink that bridges the gap between wine culture and gin cocktails—perfect for those transitional moments between afternoon and evening.
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Suze, a French gentian liqueur, adds complexity and a subtle bitter note that balances the gin’s citrus brightness. The champagne finish provides effervescence and elegance, making this cocktail suitable for casual and formal occasions alike.
Murielle Dessenis, VP of Global Marketing at Malfy Gin, explains the evolution of the partnership: “Building on our partnership with Missoni grows from strength to strength engaging consumers around the brands’ effortlessly stylish positioning and distilling the Italian allure, we’re thrilled to deepen our collaboration with the fashion maison to deliver a fresh campaign.”
The collaboration extends beyond the bottle through “immersive experiences” at fashion weeks, design events, and curated retail pop-ups. These activations aim to connect consumers with Italian lifestyle culture while promoting the aperitivo drinking tradition.
For American consumers interested in Italian drinking culture, this collaboration offers an accessible entry point. The limited-edition bottle serves as a conversation starter and a collectible, and the accompanying cocktail recipe provides a template for entertaining at home.
The partnership reflects broader trends in American cocktail culture, where Italian ingredients and drinking traditions are gaining popularity. Aperitivo culture, with its emphasis on leisurely pre-dinner drinks and socializing, appeals to consumers seeking an alternative to the rushed tradition of happy hour.
Alberto Caliri positions the collaboration within this cultural context: “This edition is more than just a bottle — it’s a celebration of everlasting moments where the sun, great company, and the color palette of the sea converge to create an enjoyable experience.“
The limited-edition Malfy x Missoni bottle became available in July 2025 through select high-end retailers in Italy, the UK, Turkey, and the UAE. Online purchases are possible through the Tannico and Rinascente platforms.