adidas Essentials, the latest sports-style collection from the iconic three-stripe brand, embodies the comfort and connection found in the embrace of family. To bring this concept to life, football legend Lionel Messi and his wife, entrepreneur and philanthropist Antonela Roccuzzo, star in their first adidas campaign together, showcasing the collection’s soft, premium fabrics and versatile pieces designed for everyday wear.
The adidas Essentials campaign marks a special moment for the couple, as Antonela officially joins the adidas family alongside her husband, who has been a long-time ambassador for the brand. “I am really excited to be fronting adidas Sportswear’s new campaign and it feels really special that I am joining the same adidas family that has played such a large role in Leo’s career, and our own family’s life, for so many years,” said Antonela.
In the campaign film, Lionel and Antonela are seen enjoying a relaxed day at home, laughing and lounging together while wearing looks from the new collection. The intimate setting highlights the bond they share and the comfort they find in each other’s presence.
The adidas Essentials collection features a range of staples in a sporty color-block aesthetic that are perfect for any occasion. From training to game day and everything in between, the comfort-first pieces are designed to move with the wearer throughout the day.
Antonela, who has grown to love sport-inspired looks over the years, appreciates the versatility of the collection. “Sport inspired looks are something that I have grown to love over the years, particularly for my day to day – like when I attend matches to support Leo or my boys, or travelling and running work errands. It’s great that I can add these comfort-first fits into the mix,” she explained.
Known for his comfort-first approach to fashion, Lionel Messi has seen his style evolve over the years. “Since joining Inter Miami I have started to enjoy wearing brighter, bolder colours, which the adidas Essentials collection certainly embraces,” he revealed. “I am always a comfort-first type of person, as I am mostly training or with my family, and I love that I can mix and match the hero pieces from the collection in a way that works for me yet still look sharp no matter where life takes me.”
The adidas Essentials collection features premium fabrics such as soft terry, fleece, single jersey, cotton rib and clean interlock (3S) for a luxurious feel and premium finish. With a wide range of fits and lengths, including cropped and slim-fit tees, loose-fitting shorts and high-rise leggings, the collection caters to all body types and personal style preferences.
Intuitive design details, such as comfort hoods with clean lines and kangaroo pocket designs, provide an enhanced level of functionality. The collection is available in adult and kids sizes, so every generation can experience maximum comfort and ease of movement as they navigate their world.
The adidas Essentials collection is available now on the adidas website and the adidas app.
