Lanvin has announced an exciting collaboration with AS Monaco Basket, cementing its position as the official off-court fashion partner of the esteemed basketball team. The partnership pays homage to the brand’s rich history and deep-rooted connection to the French Riviera.
To celebrate this stylish union, Lanvin has unveiled a series of captivating black-and-white portraits of key Roca Team players, including Matthew Strazel, Mike James and Elie Okobo. These intimate images show the athletes wearing classic Lanvin pieces that exude an air of sophistication and athleticism. The players’ official wardrobes include Lanvin’s signature suits and the brand’s iconic DDB1 sneakers, which they will wear proudly in the coming seasons.
Siddhartha Shukla, Deputy CEO of Lanvin, expressed the brand’s enthusiasm for the partnership: “Lanvin is pleased to deepen its connection to Monaco through its partnership with AS Monaco Basketball – a team that inspires both locally and on the global stage. The exemplary athleticism and team spirit that drive their success resonate with Lanvin’s own commitment to excellence. As Madame Lanvin herself understood over a century ago, the worlds of fashion and sport find common ground, creating powerful cultural synergies.”
Oleksiy Yefimov, General Manager of AS Monaco Basket, echoed the excitement surrounding the partnership, stating, “Our mission is to deliver the ultimate Hoops Royal experience to our fans – where basketball intersects with glamour, high fashion, and unparalleled entertainment. Partnering with Lanvin, who shares this vision, is essential to realizing our aspirations. I am convinced this marks the beginning of a long-term relationship, where together we will craft stories that reveal the beauty of this project.”
This partnership underscores Lanvin’s historic ties to the world of sports, dating back to founder Jeanne Lanvin’s launch of Lanvin Sports in the 1920s. Today, Lanvin continues to embrace this legacy, forging strong ties with the athletic community and celebrating the shared values of dedication, precision and grace.
In addition, the partnership with AS Monaco Basket holds special significance for Lanvin as it reinforces the brand’s deep-rooted connection to the French Riviera. Jeanne Lanvin established a presence in the region with a boutique on the Boulevard de la Croisette in Cannes. Today, Lanvin maintains this strong Riviera connection with locations in both Monaco and Cannes, further cementing its place at the heart of this glamorous destination.
