Adorned in sparkle and sheathed in the sheer brilliance of timeless aesthetics, the expanded Tiffany Lock collection has arrived, ready to stir hearts and arouse a fresh wave of admiration. This iconic collection from Tiffany & Co. grows ever more lustrous, as it welcomes new additions across its catalogue of pendants, rings, earrings, and bracelets – all in a vibrant spectrum of colorways. In a celebration of love and unbreakable bonds, Rosé of Blackpink, Jimin of BTS, singer Nancy Ajram, and actress Florence Pugh – newly appointed Tiffany & Co. House ambassador -, have joined hands for an unforgettable campaign that is all set to dazzle the world.
Casting a fresh shimmer on their legacy, Tiffany & Co. are magnifying their Tiffany Lock collection, highlighting an intricate blend of history and contemporary design. This new chapter in Tiffany’s narrative is enriched by the House’s ambassadors – the splendid Rosé, the charismatic Jimin, the enchanting Nancy Ajram, and the intriguing Florence Pugh in her first-ever Tiffany campaign. In each glimmer of the new Lock designs, the ambassadors imbue their unique charm, accentuating the timeless elegance inherent in the collection.
“We are excited to showcase the new expressions of the Tiffany Lock motif”, said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837”.
The genesis of the Tiffany Lock collection lies in the design of an archival padlock dating back to 1883. This vintage piece has been a design signature of the House for over a century, acting as a beacon of the brand’s dedication to design and craftsmanship. The latest additions to the collection keep the conversation with the past alive, celebrating shared connections and the infinite power of love.
Catering to a diverse audience, the new offerings incorporate an array of colorways and a multiplicity of styles, from earrings and pendants to rings and bracelets. The iconic Tiffany diamonds have been given a fresh canvas to shine, adorning the sleek silhouettes of the new pieces. The collection is available in 18k white, yellow, and rose gold, with the option of full pavé diamonds, half pavé diamonds, or an all-metal way, epitomizing Tiffany’s commitment to personalization and exclusivity.
A captivating highlight of the expansion is the introduction of a new Lock bracelet in 18k white gold, featuring half pavé diamonds and half baguette diamonds – a piece destined to make its own history within the legendary Tiffany lineage.
The latest versions of the Tiffany Lock campaign have been unveiled globally and are now accessible at Tiffany & Co. stores worldwide as well as on their website, tiffany.com.
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