Following the announcement of his CIRCUS MAXIMUS show in Rome, Travis Scott is back, advancing the post-release promotion for ‘’UTOPIA’’ with an array of fresh music-themed merchandise.
For those who’ve trailed his journey from the first two drops, they’d remember the dynamic partnerships with luminaries like KAWS, ©SAINT Mxxxxxx, and the undeniably stylish Nike Air Force 1 Low. But Drop 3? It’s a deep dive into the very essence of ‘’UTOPIA’’.
At the forefront, we find the God’s Country Zip Hoodie, luxuriously woven with heavyweight cotton. But it’s not just any hoodie. It speaks a language – with its screen-printed details and meticulous embroidery, narrating tales from the tracks. Parallelly, the God’s Country Long Sleeve, isn’t merely a piece of clothing, but a canvas that fuses design with symbolic iconography. And who could overlook the Fein Long Sleeve? It screams its allegiance with an audacious font, closely shadowed by the Don’t Blink Long Sleeve’s tantalizing text, “Brought In By The Bliss“.
Illustrations too find their muse in this collection. The Hyena Tee, for instance, paints a picture with its haunting blue-toned sketch, while the shorts – baptized with the same name – bring a sharp contrast with their acid-green backdrop. And, oh, the details! The Telekinesis Hat seems like it has tales to tell, showing off a worn look adorned with rich textural emblems. Yet, the Siren Tote possibly steals the limelight, emboldening the ”UTOPIA” motif, quite literally setting it aflame.
But if the merchandise is a note, the crescendo is certainly Scott‘s release of the ‘’UTOPIA’’’s first-edition digital album. While specifics remain shrouded in mystery, it promises exclusive beats and rhythms. Those lucky enough to procure will find themselves serenaded by this limited edition magic, delivered seamlessly to their inbox.
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