Ralph Lauren‘s Fall/Winter 2024 campaign, “Ralph’s New York,” is a stunning tribute to the brand’s iconic American elegance. Captured by renowned photographer Lachlan Bailey, the campaign features a carefully curated selection of Ralph Lauren‘s most beloved pieces and design motifs, often paired in unexpected yet captivating combinations. These timeless looks underscore the brand’s profound influence on American style and its commitment to creating garments that only improve with age.
Set against the backdrop of New York City’s legendary vistas and locations, the campaign evokes a sense of nostalgia and aspiration, tapping into the quintessential ”New York State of Mind.” The imagery transports viewers to a world where classic sophistication meets modern sensibilities, creating a visual narrative that is both familiar and fresh.
