Renowned sportswear giant Puma and Parisian fashion house Coperni have once again joined forces to deliver a groundbreaking second collaboration.
At the heart of the collaboration is a deep appreciation for innovation and functionality. The collection’s streamlined designs feature reinterpretations of Puma’s iconic T7 tracksuit, crafted with advanced performance fabrics that ensure both style and comfort. Coperni’s signature knot design adds a touch of elegance to the T7 jacket and pants, taking the athletic aesthetic to new heights.
One of the standout pieces in the collection is the asymmetrical dress and top, both made from CARVICO eco-sustainable techno-fabric, a material that has been a staple of Puma’s Olympic performance apparel.
Playful elements are woven throughout the collection, such as the hoodie adorned with a set of shy cat ears, a whimsical nod to Coperni’s iconic horned sweatshirt. The co-branded essential t-shirt serves as a versatile staple to complete the apparel line.
Accessories play an important role in this collaboration, with the Puma x Coperni bag taking center stage. This reinterpretation of Coperni’s signature Swipe Bag features a bold silver Puma leaping cat logo, transforming the accessory into a statement piece that effortlessly fuses the aesthetics of both brands.
Footwear remains a focal point with the return of Coperni’s unique take on the Puma Speedcat and the futuristic 90SQR hybrid. The Speedcat is reimagined with a structural cage overlay and is available in sleek “Black” and “White” colorways. The low-profile 90SQR, a sculpted dress shoe designed to the specifications of a performance football boot, makes a comeback in bold ”Blue Gloss” and ”Black” colorways.
The campaign for the collection visually encapsulates the themes of time and movement, depicting two protagonists crossing paths, symbolizing the convergence of ideas between Puma and Coperni. This powerful imagery reinforces the idea that the collaboration is more than just a fusion of brands; it represents a shared vision for the future of fashion.
The collection is available now in Coperni stores and on coperniparis.com, with a wider release on puma.com and select retailers starting November 16th, 2024.
