The Puma GV Special, a heritage silhouette with deep roots in tennis and terrace culture, gets a sleek update for 2024 with the release of the GV Special Base in a trio of colorways. Drawing from the brand’s extensive archive, these premium executions channel classic court aesthetics through a modern fashion lens.
Originally introduced in the 1980s as the Puma California, this low-top trainer was heralded as a “universal” style in vintage Puma catalogs. The GV Special earned its current moniker in honor of Argentine tennis legend Guillermo Vilas, who favored the ultra-cushioned sole unit and supple tumbled leather upper. Over the decades, the GV Special also became a staple of football’s casual subculture, often paired with dark denim for a sporty yet sophisticated look.
For 2024, Puma elevates the GV Special with a refined material palette in timeless green, cream and gray. Tonal Puma branding appears on the tongue while “Puma GV Special” is subtly embossed below the top eyelet. Accompanying campaign imagery showcases the GV Special Base alongside chic tennis-inspired apparel, fusing retro court influences with contemporary preppy styling.
With its clean lines, plush cushioning and versatile colorways, the Puma GV Special Base is poised to become a go-to for sneaker aficionados and casual wearers alike. Look for this premium trio to drop on August 3rd, 2024 at puma.com, Puma flagship stores and select Puma retailers worldwide.
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©Photo: Puma
